Avery Dennison: A leading global provider of label and material solutions

Avery Dennison is a multinational corporation headquartered in Glendale, California, USA, founded in 1935. A New York Stock Exchange-listed company (NYSE: AVY), Avery Dennison is renowned worldwide for its excellence in self-adhesive labels, self-adhesive labels, radio frequency identification (RFID) tags, reflective materials, and tapes. The company provides comprehensive product information, industry solutions, and technical support to customers and partners worldwide through its official website , www.averydennison.com .

Since its inception, Avery Dennison has been committed to driving technological innovation and sustainable development, providing high-quality material solutions to customers across multiple industries. Whether it's food and beverage packaging, retail logistics tracking, or traffic safety management, Avery Dennison meets market demands with innovative products and services.

Development Journey: From Startup to Global Leader

Avery Dennison's history dates back to 1935, when it was founded by Stanley Avery and John Dennison. Initially focused on producing self-adhesive labels, a product that quickly gained market acceptance and established the company's leading position in the label industry.

Over time, Avery Dennison has continuously expanded its product line, gradually venturing into areas such as self-adhesive labels, radio frequency identification (RFID) technology, reflective materials, and specialty tapes. The research and development and promotion of these products have not only solidified the company's market position but also made it a key supplier to multiple industries.

Since the beginning of the 21st century, Avery Dennison has placed even greater emphasis on sustainable development and social responsibility. The company actively invests in environmentally friendly technologies and renewable materials, striving to reduce its environmental impact. For example, Avery Dennison has launched a variety of label products based on recyclable materials and promotes green production processes globally.

Core business areas

Self-adhesive labels and stickers

Self-adhesive labels and stickers are one of Avery Dennison's core businesses. These products are widely used in food and beverage packaging, electronic product labeling, pharmaceutical labeling, and other fields. Avery Dennison's self-adhesive labels have multiple properties such as high temperature resistance, water resistance, and UV resistance, enabling them to adapt to various complex environments.

In addition, the company has developed a series of high-performance self-adhesive materials suitable for various fields such as industrial manufacturing and architectural decoration. These materials not only possess excellent adhesion properties but can also be customized to meet customer needs.

Radio Frequency Identification (RFID) Tags

With the rapid development of IoT technology, Radio Frequency Identification (RFID) tags have become a significant growth driver for Avery Dennison. RFID tags transmit data via radio waves, effectively improving supply chain management efficiency and asset tracking accuracy.

Avery Dennison's RFID tag products cover multiple industries, including apparel retail, logistics and transportation, and healthcare. For example, in apparel retail, RFID tags can help merchants quickly inventory and prevent product loss; in logistics and transportation, they can track the location of goods in real time, ensuring safe transport.

Reflective materials

Avery Dennison's reflective materials are primarily used in traffic safety and personal protection. These materials offer excellent nighttime visibility, significantly improving the safety of pedestrians, vehicles, and equipment in low-light conditions.

The company's reflective materials meet international standards and are widely used in road signs, construction site fencing, fire suits, cycling equipment, and other applications. In addition, Avery Dennison has developed customized reflective materials for special purposes, such as military camouflage fabrics and emergency rescue markings.

Specialty tape

Avery Dennison's specialty tapes cover multiple market segments, including medical tapes, electronic tapes, and packaging tapes. These tapes utilize advanced adhesive technology and substrate processing techniques to ensure excellent performance in various applications.

For example, medical tapes need to have good breathability and skin compatibility, while electronic tapes require extremely high conductivity or insulation properties. Avery Dennison meticulously designs each tape product according to the needs of different industries, striving to meet the high standards of its customers.

Technological innovation and R&D investment

As a technology-driven company, Avery Dennison places great emphasis on R&D investment. The company invests a significant amount of money annually in new product development, production process improvement, and intelligent upgrades to maintain its leading position in the industry.

In recent years, Allie Dennison has made significant progress in the following areas:

• Digital Transformation: The company actively embraces digital technologies, leveraging big data analytics to optimize production processes and improve operational efficiency. Simultaneously, by introducing artificial intelligence algorithms, it has achieved accurate forecasting of market demand.
• Green and Environmentally Friendly: Avery Dennison is actively promoting renewable materials and low-carbon production processes to reduce carbon emissions throughout the entire product lifecycle. The company has committed to achieving its greenhouse gas emission reduction targets by 2030.
• Smart Tags: Combining IoT and blockchain technologies, Avery Dennison has developed a new generation of smart tag products. These tags not only record basic information about items but also track their movement, thereby enhancing supply chain transparency.

Global footprint and market expansion

Avery Dennison operates globally, with manufacturing facilities and sales networks on six continents. This extensive geographical coverage enables the company to respond quickly to the needs of customers in various locations and provide localized technical support and services.

In the Chinese market, Avery Dennison has established multiple factories and R&D centers, focusing on serving the rapidly growing consumer goods, electronics manufacturing, and logistics industries. The company also actively participates in China's "Belt and Road" initiative, strengthening cooperation with countries along the route to jointly promote regional economic development.

In addition to traditional markets, Avery Dennison is also actively exploring opportunities in emerging fields. For example, the company is increasing its investment in high-tech products such as electric vehicle battery packaging materials and tapes for 5G communication equipment to capitalize on future technological advancements.

Social responsibility and sustainable development

As a responsible corporate citizen, Avery Dennison is committed to environmental protection and social contribution. The company demonstrates its commitment to sustainable development in the following areas:

• Resource conservation: Minimize raw material waste by optimizing production processes and adopting recycling technologies.
• Energy management: Promote the use of clean energy, reduce fossil fuel consumption, and improve energy efficiency.
• Community involvement: Actively engage in public welfare activities, support education, health and environmental protection projects, and help improve the quality of life for local residents.

In addition, Avery Dennison released a Sustainability Report, which details the company's performance indicators and improvement plans in environmental, social, and governance (ESG) areas. This report not only serves as a monitor of the company's own behavior but also provides a reference example for other companies.

Official website: Connecting customers and innovation

Avery Dennison's official website, www.averydennison.com , serves as a vital bridge between the company and its global customers. The website offers a rich and diverse range of content, including product catalogs, industry solutions, technical documentation, and news updates, aiming to provide users with a one-stop information service.

Users can easily find products that suit their needs through the website, and obtain relevant technical support and application cases. The website also offers an online ordering function, allowing customers to quickly complete the procurement process.

To enhance user experience, Avery Dennison continuously optimizes its website functionality, such as adding multilingual support, mobile device adaptation, and virtual reality demonstrations. These improvements enable more potential customers to gain a deeper understanding of Avery Dennison's product advantages and their practical applications across various industries.

Conclusion

Avery Dennison has become a global leader in label and materials solutions thanks to its outstanding technological capabilities, broad product portfolio, and unwavering commitment to sustainability. Whether in traditional industries or emerging sectors, Avery Dennison continues to innovate, creating value for its customers while making positive contributions to society and the environment.

In the future, Avery Dennison will continue to uphold the philosophy of "innovation driving the future," working hand in hand with global partners to meet challenges, seize opportunities, and strive tirelessly to achieve a better world.