Website: www.mulberry.com
Mulberry is a renowned British luxury brand, widely loved by consumers worldwide for its unique designs and exceptional quality. Since its founding in 1970, the brand has focused on producing high-end leather goods, including handbags, wallets, and luggage, attracting significant attention from the fashion world. This article will detail Mulberry's development history, brand philosophy, product characteristics, and performance in the Chinese market, providing readers with a better understanding of this British luxury brand.
I. Brand Introduction
Founded in 1970 by creative director and designer Roger Packer, Mulberry initially focused on producing high-quality leather goods, gradually evolving into a comprehensive luxury brand encompassing handbags, wallets, luggage, and other leather products. Since its inception, Mulberry has adhered to the philosophy of "luxury and practicality in tandem," committed to providing consumers with stylish, durable, and high-quality products.
During British Prime Minister David Cameron's visit to China in 2013,
