SUNSTAR Group: A leading global diversified company

In today's globalized economy, the SUNSTAR Group has become a prominent multinational corporation thanks to its outstanding innovation capabilities, extensive product line, and strong market influence. Originating in Osaka, Japan, the SUNSTAR Group has been committed to "creating healthy and beautiful lives" since its inception, striving to improve people's quality of life through high-quality products and services. Today, we delve into the story of this diversified group with over 80 years of history.

Group Profile

The Sunstar Group is a Swiss-based international company whose origins can be traced back to the Kaneda brothers, who founded the company in Osaka, Japan in 1941. Initially focused on oral care, the company quickly became a leader in the field. Over time, the Sunstar Group expanded its business, venturing into multiple industries including health, beauty, construction and home furnishings, and automotive parts. Today, the Sunstar Group is a diversified global conglomerate.

To better serve its global customers and optimize resource allocation, the SUNSTAR Group moved its headquarters to Switzerland in 2006. This strategic decision enabled the group to expand its global business footprint, using Europe as a hub and extending its reach to the Americas, Southeast Asia, China, and Japan. Currently, the SUNSTAR Group's official website is www.sunstar.com , through which users can obtain detailed information about the group and its brands and products.

Core business areas

The SUNSTAR Group's core businesses span several important sectors, most notably oral care. In addition, the group has ventures into health, beauty, construction and home furnishings, and automotive parts, demonstrating its strong diversification capabilities.

Oral care

Oral care is one of the most renowned and competitive business areas of the SUNSTAR Group. The group's four major oral care brands—GUM, Ora2, SUNSTAR, and Butler—offer a diverse range of products to meet different market needs. These brands enjoy a high reputation not only in Japan but also perform exceptionally well in the international market.

• GUM: As a globally renowned dental care brand, GUM focuses on providing professional gum care solutions. From toothbrushes to interdental cleaning tools, GUM products are designed to help consumers maintain healthy teeth and gums.
• Ora2: This brand is known for its innovative technology and high quality, primarily targeting young consumers. Ora2's products include electric toothbrushes, mouthwash, and other daily oral care products, emphasizing a combination of style and functionality.
• SUNSTAR: As the group's namesake brand, SUNSTAR offers a comprehensive range of oral care products to meet the personalized needs of users of different ages.
• Butler: This brand is designed for professional dentists, providing high-end clinical care products and equipment to ensure that professionals can provide the best treatment options for their patients.

Health and Beauty

Beyond oral care, the SUNSTAR Group has also achieved significant success in the health and beauty sector. Through the research and development and production of various health foods, skincare products, and personal care items, the Group is committed to improving consumers' overall health and quality of life. For example, its antioxidant dietary supplements have received widespread acclaim, while its skincare line is favored by many consumers for its natural ingredients and remarkable effects.

Architecture and Home Furnishings

In the building and home furnishing sector, the SUNSTAR Group offers a range of environmentally friendly and energy-efficient building materials and technological solutions. These products not only help reduce building energy consumption but also improve living comfort. For example, the group has developed a new type of insulation material that can effectively maintain stable indoor temperatures under extreme climatic conditions.

Automotive parts

Sunstar Group's automotive parts division focuses on the production and supply of high-quality automotive components, such as braking systems and suspension components. With advanced manufacturing technology and a rigorous quality control system, the division has earned the trust and cooperation of numerous automakers.

Globalization strategy

With the accelerating pace of global economic integration, the SUNSTAR Group is actively implementing a globalization strategy, striving to secure a favorable position in various markets. The relocation of its headquarters to Switzerland is a key manifestation of this strategy. Switzerland, with its advantageous geographical location and stable political and economic environment, provides the SUNSTAR Group with an ideal operating platform. By establishing regional branches and production bases, the Group can respond more efficiently to market demands in various locations while reducing logistics costs.

Specifically, the SUNSTAR Group has established a comprehensive sales network and service system in the Americas, Southeast Asia, China, and Japan. In the Americas, the Group has strengthened its partnerships with local retailers and expanded its market share; in Southeast Asia, the Group has leveraged regional economic cooperation mechanisms to drive product export growth; in China, the Group has increased investment to build modern factories to meet rapidly growing consumer demand; and in Japan, the Group continues to consolidate its existing advantages and launch more new products that meet the preferences of local consumers.

Technological innovation and sustainable development

As a company focused on long-term development, the SUNSTAR Group has always regarded technological innovation and sustainable development as its core competitiveness. In terms of technological research and development, the Group invests heavily in the research and application of new materials and processes, striving to continuously improve product quality and performance. For example, the SUNSTAR Group has successfully developed a biodegradable toothbrush handle material, which ensures both the practicality and aesthetics of the product while reducing its environmental impact.

At the same time, the SUNSTAR Group actively responds to the United Nations Sustainable Development Goals (SDGs), striving to reduce carbon emissions, conserve resources, and promote social equity. The Group is committed to achieving carbon neutrality for all its production facilities by 2030 and to giving back to the community through philanthropic activities, supporting education and environmental protection projects.

Future Outlook

Faced with an increasingly complex and volatile business environment, the SUNSTAR Group will continue to uphold its vision of "creating healthy and beautiful lives" and constantly explore new development opportunities. On the one hand, the Group will further deepen its layout in existing business areas and enhance its market competitiveness through mergers and acquisitions, joint ventures, and other means; on the other hand, it will also actively explore emerging fields such as digital healthcare and smart homes, in order to open up broader development space.

In conclusion, with its extensive experience, strong capabilities, and forward-looking strategic vision, the SUNSTAR Group is steadily progressing towards its goal of becoming a leading global diversified company. We believe that in the future, the SUNSTAR Group will continue to bring more high-quality products and services to consumers around the world, creating a better tomorrow together.