Website: www.adidas.cn
Adidas is a leading global sportswear manufacturer, belonging to the Adidas Group AG. Its name comes from its founder, Adolf "Adi" Dassler. Adidas was originally founded by brothers Adolf and Rudolf Dassler, but they later parted ways—Rudolf Dassler founded Puma. Now, Adidas's new slogan is "adidas is all in."
Adidas' official website is www.adidas.cn , which is also its main online sales platform in China. This website not only showcases Adidas' latest products but also provides a wealth of brand stories, sports tips, and healthy lifestyle advice. Adidas' product line is very extensive, including athletic shoes, sportswear, and sports accessories, covering almost all major sports such as football, basketball, running, training, and outdoor activities.
The history of Adidas
Adidas's history dates back to 1924 when Adolf Dassler and his brother Rudolf founded a shoe factory in Herzogenaurach, Bavaria, Germany. Initially, their company was called "Gebrüder Dassler Schuhfabrik" (The Dassler Brothers Shoe Factory), primarily producing athletic shoes. The company's reputation was greatly enhanced when American sprinter Jesse Owens won four gold medals at the 1936 Berlin Olympics wearing shoes made by the Dassler brothers.
However, in 1948, the Dassler brothers parted ways due to disagreements. Adolf founded Adidas, while Rudolf founded Puma. Adidas quickly became one of the world's leading sports brands, especially in the field of football. In 1954, the German national football team won the World Cup wearing Adidas shoes, which further solidified Adidas's position in the sports world.
Adidas products
Adidas has a very broad product line, covering almost all major sports. Here are some of the main product categories:
sneakers
Adidas's athletic shoes are among its most famous products. Whether it's running shoes, basketball shoes, soccer shoes, or training shoes, Adidas offers a wide range of choices. Its classic three-stripe design has become a brand icon. In recent years, Adidas has also introduced many innovative technologies, such as the Boost midsole and Primeknit upper, which not only improve the comfort of the shoes but also enhance their performance.
sportswear
Adidas sportswear is also highly regarded. From T-shirts and shorts to jackets and sweatpants, Adidas's designs emphasize both functionality and style. Its ClimaCool and ClimaLite technologies help athletes stay dry and comfortable during exercise. Furthermore, Adidas collaborates with many renowned designers and brands, releasing numerous limited-edition and co-branded apparel.
sports accessories
In addition to shoes and apparel, Adidas offers a wide range of sports accessories, such as backpacks, hats, gloves, and socks. These accessories are not only practical but also enhance the overall athletic experience. Adidas accessories are designed with attention to detail and quality to ensure users have the best possible experience.
Adidas's innovation
Adidas is committed to technological innovation to improve product performance and comfort. Here are some of Adidas' innovative technologies:
Boost midsole
Boost is a revolutionary technology from Adidas, composed of thousands of thermoplastic polyurethane (TPU) microspheres. These microspheres provide excellent energy return and cushioning, allowing runners to feel comfortable and energized with every step. Boost technology has been widely used in Adidas running shoes, basketball shoes, and other athletic footwear.
Primeknit upper
Primeknit is a seamless knitting technology that provides shoes with a lightweight, breathable, and form-fitting upper. This technology not only enhances shoe comfort but also reduces material waste, aligning with sustainability principles. Primeknit uppers have been incorporated into many Adidas running and casual shoes.
4D midsole
The 4D midsole is an innovative technology developed by Adidas in collaboration with Carbon. Through Digital Light Synthesis, the 4D midsole can customize the optimal cushioning and support structure based on the athlete's foot data. This technology not only improves shoe performance but also opens up possibilities for future personalized customization.
Adidas brand collaboration
Adidas has collaborated with many well-known brands and designers, launching numerous limited-edition and co-branded products. These collaborations have not only enhanced Adidas' brand image but also attracted many fashion and trend enthusiasts. Here are some notable examples of these collaborations:
Y-3
Y-3 is a high-end fashion brand launched by Adidas in collaboration with Japanese designer Yohji Yamamoto. Y-3's product designs blend Yamamoto's unique style with Adidas's functionality, making it a darling of the fashion world. Y-3 apparel and shoes are suitable not only for sports but also for everyday wear.
Stella McCartney
Stella McCartney is a women's sportswear brand launched by Adidas in collaboration with British designer Stella McCartney. Stella McCartney's designs emphasize environmental protection and sustainability, utilizing many eco-friendly materials and technologies. Its apparel and shoes are not only fashionable but also align with modern women's concerns about health and environmental protection.
Kanye West
The Yeezy line, a collaboration between Adidas and American rapper Kanye West, has become one of the world's most popular streetwear brands. Yeezy shoes feature unique designs and are released in limited quantities, each release sparking a buying frenzy. The Yeezy line has not only enhanced Adidas' brand image but also propelled the status of sneakers within streetwear culture.
Adidas's Sustainable Development
Adidas is committed to sustainability, reducing its environmental impact through innovative technologies and management practices. Here are some of Adidas's sustainability initiatives:
Environmentally friendly materials
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