Website: www.prescriptives.com
Prescriptives, or Px for short, is a makeup brand under the Estée Lauder Companies, the world's largest luxury cosmetics group. Since its founding in the United States in 1979, Prescriptives has gradually built an excellent reputation in Europe and America with its unique brand philosophy and high-quality products. Although Prescriptives is not well-known to most people in the Chinese market, it has become the preferred brand for many makeup enthusiasts worldwide.
Brand history and background
The Prescriptives brand dates back to 1979, when the Estée Lauder Companies decided to launch a new makeup brand to meet consumers' growing demand for personalized, natural makeup looks. The creation of Prescriptives marked a further expansion of the Estée Lauder Companies in the makeup field, while also bringing a brand-new makeup experience to beauty enthusiasts worldwide.
Prescriptives' brand philosophy is "natural makeup," a concept that permeates its product development, production, and sales processes. The brand consistently adheres to a natural, plant-based makeup approach, committed to creating professional makeup products tailored to the diverse skin tones of consumers worldwide. This philosophy is reflected not only in the selection of product ingredients but also in its packaging design and marketing strategies.
Product Features and Advantages
Prescriptives products are known for their natural, lightweight, and long-lasting finishes, especially their light-colored makeup products that naturally complement skin tone. Here are some of the key features and advantages of Prescriptives products:
- Natural ingredients : Most of Prescriptives products use natural plant ingredients, such as plant extracts and essential oils. These ingredients are not only gentle and non-irritating to the skin, but also provide extra nourishment and protection.
- Personalized Customization : Prescriptives is committed to providing personalized makeup solutions for every consumer. Its product line covers all aspects from base makeup to eye and lip makeup, catering to different skin tones, skin types, and makeup needs.
- Long-lasting makeup : Prescriptives makeup products are known for their long-lasting makeup effect, which can keep the makeup in perfect condition for a long time after application, without the need for frequent touch-ups.
- Lightweight texture : Whether it's foundation, eyeshadow or lipstick, Prescriptives products have a lightweight texture that makes makeup application easy and doesn't feel heavy on the skin.
Featured Products
Prescriptives boasts a very diverse product line, and here are some of its most popular and beloved products:
- Custom Blend Foundation : This foundation is one of Prescriptives' star products, renowned for its unique custom formula. Consumers can choose the most suitable foundation formula based on their skin tone and type to achieve a flawless base makeup effect.
- Virtual Skin : This foundation is widely praised for its lightweight texture and natural finish. It easily conceals skin imperfections while maintaining a natural glow.
- Magic Liquid Powder : This foundation combines the advantages of both liquid and powder, transforming quickly into a powder form after application for a long-lasting makeup setting effect.
- True Eye Shadow : This eyeshadow is known for its rich color selection and delicate texture, making it easy to create a natural and three-dimensional eye makeup effect.
Brand Philosophy and Future Development
Prescriptives adheres to the brand philosophy of "natural makeup," committed to providing high-quality, personalized makeup products for beauty lovers worldwide. The brand not only continuously innovates in product development but also actively promotes its brand philosophy globally, hoping to help every consumer showcase their most natural and beautiful self through natural and healthy makeup products.
Looking ahead, Prescriptives will continue to uphold its brand philosophy, further expanding its product line to meet the growing makeup needs of consumers worldwide. At the same time, the brand will continue to focus on environmental protection and sustainable development, striving to reduce its environmental impact during product research and development and production, providing consumers with more environmentally friendly and healthier makeup products.
Purchase channels and after-sales service
Prescriptives products can be purchased through their official website www.prescriptives.com, as well as at major high-end department stores and cosmetics boutiques worldwide. The brand provides comprehensive after-sales service, including product consultation and returns/exchanges, ensuring a pleasant shopping experience for every customer.
Conclusion
Prescriptives, a globally renowned makeup brand, has earned the trust and love of consumers worldwide with its natural, personalized products and high-quality service. Whether you're looking for a natural everyday look or a sophisticated makeup look for special occasions, Prescriptives provides the perfect makeup solution. Looking ahead, Prescriptives is poised to continue holding a significant position in the global makeup market, bringing beauty and confidence to even more beauty enthusiasts.
