Website: www.acura.com
Acura is Honda's premium car brand, established in 1986. As Honda's pioneer in the luxury car market, Acura initially sold primarily in North America and Hong Kong, later expanding to other regions. In 2006, Acura officially entered the Chinese mainland market, followed by the Japanese domestic market in 2008. Acura's official website is www.acura.com, through which users can browse the latest Acura models, learn about the brand's history, obtain after-sales service information, and schedule test drives.
Acura's brand positioning is "Precision and Excellence," and its models are renowned for their high performance, high technology, and luxurious features. Acura's models cover multiple market segments, including sedans, SUVs, and sports cars, catering to diverse consumer needs. Acura's design philosophy emphasizes "Jinpa" (the feeling of oneness between driver and machine), focusing on the driver's experience and striving for the optimal balance between driving pleasure and comfort.
Acura's vehicle designs are characterized by clean, flowing lines, while the interiors emphasize detail and quality, employing premium materials and exquisite craftsmanship to create a luxurious and comfortable driving environment. Acura not only strives for excellence in design and features but also continuously innovates in technological development. Acura's engine technology, suspension systems, and intelligent driving assistance systems are all industry-leading, providing drivers with a safe, stable, and enjoyable driving experience.
Acura's brand history dates back to 1986, when Honda decided to create a new premium brand to address the demand for luxury cars in the North American market. Acura's first models were the Legend and the Integra, both of which were met with great enthusiasm from consumers upon their launch. The Legend won market recognition for its elegant design and outstanding performance, while the Integra attracted younger consumers with its sporty appearance and handling.
Over time, Acura continued to launch new models, gradually forming a complete product line. In 1990, Acura launched the NSX, hailed as one of the representative works of "Japanese supercars," its innovative design and outstanding performance making it a classic in automotive history. The NSX adopted a mid-engine, rear-wheel-drive layout, equipped with a 3.0-liter V6 engine, producing a maximum power of 270 horsepower, and accelerating from 0 to 60 mph in just 5.3 seconds. The NSX's appearance not only enhanced Acura's brand image but also earned international acclaim for the Japanese automotive industry.
Entering the 21st century, Acura continued to innovate in technology and design. In 2004, Acura launched the first-generation MDX, a luxury SUV that quickly became a market favorite thanks to its spacious interior, powerful engine, and advanced four-wheel drive system. The success of the MDX allowed Acura to establish a foothold in the SUV market and laid the foundation for its subsequent SUV models.
In 2006, Acura officially entered the Chinese mainland market, launching two models: the RL and the TL. The RL was a luxury sedan equipped with a 3.5-liter V6 engine producing 290 horsepower, featuring an all-wheel-drive system and an advanced suspension system, offering superior driving performance and comfort. The TL, on the other hand, was a sports sedan, attracting younger consumers with its dynamic appearance and powerful performance.
In 2008, Acura entered the Japanese domestic market, launching several new models, including the RDX and TSX. The RDX is a compact SUV equipped with a 2.3-liter turbocharged engine producing 240 horsepower, featuring all-wheel drive and an advanced suspension system, offering excellent handling and comfort. The TSX, on the other hand, is a sporty sedan that attracts younger consumers with its dynamic appearance and powerful performance.
In recent years, Acura has also made significant progress in the field of new energy vehicles. In 2017, Acura launched the all-new NSX, which features a hybrid system with a 3.5-liter V6 engine and three electric motors, delivering a maximum power of 573 horsepower and accelerating from 0 to 60 mph in just 2.9 seconds. The new NSX not only retains the classic design of its predecessor but also achieves new heights in performance and environmental protection.
Acura also actively promotes the development of intelligent driving technology. In 2018, Acura launched the AcuraWatch™ system, an advanced driver assistance system that includes adaptive cruise control, lane keeping assist, collision mitigation braking, and other functions, providing drivers with comprehensive safety protection. Acura's intelligent driving technology not only enhances driving safety but also lays the foundation for future autonomous driving technology.
Acura's after-sales service is also one of its brand strengths. Acura has established a comprehensive after-sales service system globally, providing consumers with all-around service support. Acura's after-sales service includes regular maintenance, repair services, and roadside assistance, ensuring that consumers' vehicles are always kept in optimal condition. Acura has also launched the AcuraLink™ system, a smart connectivity system that allows consumers to access vehicle information in real time, schedule services, and navigate through a mobile app or in-vehicle system, enhancing the convenience of car ownership.
Acura's brand culture emphasizes "Precision and Excellence," a philosophy that permeates Acura's design, technology, and service. Acura not only pursues superior driving performance but also focuses on detail and quality, striving to provide consumers with the most perfect driving experience. Acura's design team comprises world-class designers who continuously explore new design languages, aiming for perfection in every detail.
Acura's technical team is dedicated to developing cutting-edge automotive technologies, from engines and suspension systems to intelligent driving and new energy technologies, where Acura leads the industry in every area. Acura's engine technology is renowned for its efficiency, reliability, and environmental friendliness; both V6 engines and hybrid systems deliver exceptional power performance and fuel economy. Acura's suspension systems have won consumer praise for their precise tuning and outstanding handling, providing a stable and comfortable driving experience whether at high speeds or in corners.
Acura's intelligent driving technology is at the forefront of the industry. The AcuraWatch™ system not only enhances driving safety but also lays the foundation for future autonomous driving technology. Acura's new energy technologies are also constantly evolving, with the application of hybrid and pure electric systems enabling Acura vehicles to reach new heights in environmental performance.
Acura's after-sales service team is dedicated to providing consumers with the highest quality service. Whether it's regular maintenance or repair services, Acura's technicians undergo rigorous training to ensure that every detail is handled properly. Acura has also launched the AcuraLink™ system, which uses intelligent connectivity technology to allow consumers to access vehicle information, schedule services, and navigate anytime, anywhere, enhancing the convenience of car ownership.
Acura's brand image is widely recognized globally. Acura vehicles have not only achieved success in North America, Asia, and Europe, but have also won numerous awards worldwide. Acura's design, technology, and quality have received high praise from industry experts and consumers alike, and the brand value of Acura continues to rise.
Acura has a promising future. As the global automotive market continues to evolve, Acura will continue to innovate in areas such as new energy vehicles, intelligent driving, and connectivity technologies, launching more new models that meet consumer needs. Acura will also continue to expand its global market presence, further enhancing its brand influence and market share.
In conclusion, Acura, as Honda's premium automotive brand, has earned widespread recognition globally for its exceptional design, advanced technology, and high-quality after-sales service. Acura's brand philosophy, "Precision and Excellence," is not only reflected in its products but also permeates its design, technology, and services. Acura will continue to dedicate itself to providing consumers with the ultimate driving experience and driving the continuous advancement of the automotive industry.
