Website: www.maybank2u.com.my
Malayan Banking Berhad (Maybank) is the largest bank in Malaysia and one of the leading financial services groups in Southeast Asia. Since its establishment in 1960, Maybank has not only maintained an extensive branch network in Malaysia but also has branches in many countries and regions around the world, providing comprehensive financial services to individual, corporate and institutional clients.
History and Development of Malayan Banking
Established in 1960, Maybank was initially founded to support Malaysia's economic recovery and the development of its financial system. At its inception, Maybank's primary objective was to provide commercial loans and support the growth of local businesses. Over time, Maybank has expanded its business scope to encompass retail banking, corporate banking, investment banking, insurance, asset management, and other areas.
Over the past few decades, Maybank has rapidly expanded its market share through mergers and acquisitions and strategic partnerships. For example, in 2008, Maybank acquired Bank Internasional Indonesia, further solidifying its position in Southeast Asia. Furthermore, Maybank has enhanced its international competitiveness through collaborations with globally renowned financial institutions, such as HSBC and Citibank.
Maybank's core business
Malayan Banking's core businesses mainly include the following aspects:
- Retail Banking : Providing individual customers with services such as savings accounts, loans, credit cards, insurance, and investment products. Maybank offers convenient financial services to its customers through its extensive branch network and advanced digital banking platform.
- Corporate Banking : Providing financing, trade finance, cash management, and foreign exchange services to SMEs and large enterprises. Maybank leverages its extensive industry experience and professional service team to help corporate clients achieve business growth.
- Investment Banking : Providing services including equity issuance, bond issuance, M&A advisory, and asset management. Maybank's investment banking division enjoys a strong reputation in Malaysia and Southeast Asia, offering clients comprehensive capital market solutions.
- Insurance : Through its subsidiary Etiqa, Etiqa offers life insurance, health insurance, and property insurance products. Etiqa is one of Malaysia's leading insurance companies, committed to providing comprehensive risk protection for its clients.
- Asset Management : Through its subsidiary Maybank Asset Management, Maybank offers services including mutual funds, retirement plans, and private banking. Maybank Asset Management boasts a professional investment team and extensive investment experience, aiming to generate long-term, stable investment returns for its clients.
Maybank's digital banking platform
With the rapid development of fintech, Maybank is actively embracing digital transformation and has launched a powerful digital banking platform – Maybank2u. This platform provides customers with 24/7 online banking services, including account inquiries, transfers, payments, loan applications, and investment management. Through Maybank2u, customers can manage their finances anytime, anywhere and enjoy convenient financial services.
Maybank2u not only supports web access but also offers a mobile application, allowing customers to conduct banking operations via their mobile phones. Furthermore, Maybank has launched Maybank Pay, a QR code-based mobile payment solution that enables customers to make quick payments at merchants. Maybank Pay is not only secure and reliable but also offers a variety of promotional activities, enhancing the customer's payment experience.
Maybank's social responsibility
As Malaysia's largest bank, Maybank actively fulfills its social responsibilities and is committed to promoting sustainable development. Through its Maybank Foundation, Maybank undertakes a range of social welfare projects, including education, environmental protection, and community development. For example, the Maybank Foundation launched the Maybank Scholarship Program, providing scholarships to underprivileged students to help them complete their studies. Furthermore, Maybank actively participates in environmental projects such as reforestation and energy conservation and emission reduction, contributing to the protection of the Earth's environment.
Maybank also encourages its employees to participate in volunteer service and give back to the community through its "Maybank Heart" program. This program not only enhances employees' sense of social responsibility but also strengthens the connection between the company and the community.
Malayan Banking's international expansion
Maybank not only enjoys a strong market position in Malaysia, but also has branches in many countries and regions around the world. As of 2023, Maybank had more than 2,000 branches in Southeast Asia, the Middle East, North America, Europe and other regions, providing financial services to customers worldwide.
In Southeast Asia, Maybank has rapidly expanded its market share through mergers and acquisitions and strategic partnerships. For example, in 2018, Maybank acquired Philam Life in the Philippines, further solidifying its position in the Southeast Asian insurance market. Furthermore, Maybank has enhanced its international competitiveness through collaborations with globally renowned financial institutions, such as HSBC and Citibank.
In the Middle East, Maybank, through its subsidiary Maybank Islamic, provides Sharia-compliant financial products and services. Maybank Islamic is one of Malaysia's leading Islamic banks, committed to providing financial solutions that align with its clients' religious beliefs.
In North America and Europe, Maybank provides capital markets and wealth management services to local clients through its investment banking division and asset management company. Furthermore, Maybank actively participates in international financial market transactions, such as foreign exchange trading and bond issuance, enhancing its global influence.
Maybank's Future Outlook
Looking ahead, Maybank will continue to uphold its people-centric, innovation-driven, and sustainable development philosophy to drive continued business growth and transformation. Regarding digital transformation, Maybank will continue to increase investment to enhance the functionality and user experience of its digital banking platform. Simultaneously, Maybank will actively explore emerging technologies such as blockchain and artificial intelligence to improve its operational efficiency and risk management capabilities.
In terms of international expansion, Maybank will continue to expand its global market share through mergers and acquisitions and strategic partnerships. Particularly in Southeast Asia, Maybank will continue to deepen its market presence and enhance its brand influence and customer satisfaction.
In terms of social responsibility, Maybank will continue to fulfill its commitments and promote sustainable development. Through its Maybank Foundation and Maybank Heart program, Maybank will continue to undertake social welfare projects to give back to the community and enhance its corporate social image.
Conclusion
As Malaysia's largest bank, Maybank leverages its strong market position, comprehensive business scope, and advanced digital banking platform to provide high-quality financial services to its customers. Moving forward, Maybank will continue to uphold its core values, driving sustained business growth and transformation to create greater value for its customers, employees, and society.
