Website: www.self.com
*Self* magazine is a women's lifestyle magazine published in partnership with the internationally renowned magazine publishing group Condé Nast. Since its inception, it has been committed to promoting the value concept of "Happiness Comes from Within, Beauty from Body to Soul," encouraging women to live an active and healthy life. As one of the most influential women's magazines in the Chinese market, *Self* consistently ranks among the top in circulation among similar magazines nationwide and is deeply loved by a wide range of female readers.
Background of the founding of Self Magazine
The founding of Self magazine dates back to 2005, a time when Chinese women were increasingly focused on quality of life and mental and physical health, creating a market demand for a magazine that met the needs of modern women. Condé Nast, a globally renowned magazine publishing group, leveraged its extensive publishing experience and international perspective to collaborate with a local Chinese team to launch this magazine focused on women's lifestyles.
The founding philosophy of *Self* magazine is to help women better understand themselves, enhance their self-worth, and enjoy every beautiful moment in life through its content. The magazine's name, "Self," signifies "making oneself happy," which is also its core value.
The editorial philosophy of Self Magazine
The editorial philosophy of *Self* magazine revolves around "Happiness Comes from Within, Beauty from Body and Mind." The magazine covers all aspects of women's lives, including fashion, beauty, health, relationships, and career. Through its diverse content, *Self* aims to convey a positive attitude towards life, encouraging readers to focus on inner growth and happiness while pursuing beauty.
The magazine's editorial team comprises a group of experienced professionals who not only possess unique insights into fashion and beauty but also pay close attention to the practical needs of women in their lives. Each issue features carefully curated content, combining current social issues and topics of interest to readers, providing practical, engaging, and inspiring articles.
Features of "Self-Enjoyment"
Self Magazine offers a wide range of content, covering multiple fields. Here are some of the magazine's main featured sections:
1. Fashion Trends
The fashion section of *Self* magazine is an important part of the magazine, introducing the latest fashion trends and trendy items in each issue. Whether it's international fashion shows or street style elements, *Self* provides readers with the most cutting-edge fashion information. At the same time, the magazine also invites well-known fashion bloggers and designers to share their fashion insights, helping readers find their own suitable style.
2. Beauty and skincare
Beauty and skincare are another major highlight of *Self* magazine. The magazine's beauty section not only recommends various skincare and makeup products but also provides detailed explanations of how to choose the right products for different skin types. Furthermore, *Self* invites professional beauticians and dermatologists to answer readers' beauty questions and offer scientific skincare advice.
3. Healthy Living
Self Magazine places great emphasis on women's health, and its health section regularly publishes various health information and wellness advice. Whether it's diet, exercise, or mental health, Self Magazine provides readers with professional guidance. The magazine also features a special "Health Q&A" section, inviting doctors and nutritionists to answer readers' health questions and help them better manage their health.
4. Emotions and Psychology
The Emotions and Psychology section is another major feature of *Self* magazine. Through real-life emotional stories, psychological tests, and expert advice, the magazine helps readers better manage emotional issues and improve self-awareness. Whether it's romantic relationships, marriage, or workplace emotional struggles, *Self* provides readers with practical advice and emotional support.
5. Workplace and Growth
Self Magazine's Career & Growth section focuses on women's development and growth in the workplace. Through interviews with successful female leaders, sharing workplace experiences, and providing career planning advice, the magazine helps readers find their place in the workplace and achieve their career goals. At the same time, Self Magazine also addresses the challenges women face in the workplace, offering coping strategies and solutions.
The readership of Self
The primary readership of *Self* magazine is urban women aged 25-45. These women are typically well-educated, have stable jobs and incomes, and value quality of life and personal growth. They are not only interested in fashion and beauty but also pay close attention to health, relationships, and career development. Through its diverse and enriching content, *Self* meets their various needs in life, becoming an indispensable mentor and friend.
The influence of Self
Since its inception, *Self* magazine has rapidly established a significant position in the market thanks to its unique content and editorial philosophy. Its circulation has consistently ranked among the top of similar magazines nationwide, making it a favorite among a wide range of female readers. Furthermore, *Self* has received numerous awards from domestic and international media outlets, establishing itself as a leading women's magazine in China.
In addition to its success in print magazines, Self has actively expanded its online platforms, maintaining interaction with readers through its official website and social media. The magazine's official website, www.self.com, not only provides the latest magazine content but also launches various online activities and interactive topics, attracting more young women's attention.
The Future Development of "Self"
With the advent of the digital age, *Self* magazine is constantly exploring new development models. In the future, the magazine will continue to deepen its cooperation with Condé Nast, introducing more international content resources to enhance its quality and influence. At the same time, *Self* will increase its investment in online platforms, establishing closer connections with readers through social media, mobile applications, and other means.
In addition, *Self* plans to hold more offline events, such as fashion shows, beauty lectures, and health salons, to provide readers with more opportunities to interact with the magazine. Through these activities, *Self* hopes to further expand its brand influence and become an indispensable part of Chinese women's lives.
Conclusion
As a magazine focused on women's lives, *Self* magazine has won the hearts of a wide female readership with its unique content and editorial philosophy. Whether it's fashion, beauty, health, relationships, or career, *Self* offers readers a rich variety of content to help them find joy and confidence in life. In the future, *Self* will continue to uphold its value philosophy of "Happiness Comes from Within, Beauty from Body to Soul," bringing more women a wonderful life experience.
