False "freshness": How do fresh food lights "mislead" your eyes?

Shopping is an essential part of our daily lives. Especially food, which we buy and consume every day. However, did you know that those seemingly ordinary "fresh food lights" in shopping malls, supermarkets, fresh food stores, farmers' markets and other sales places are actually a tool to mislead consumers? Recently, a new regulation was introduced to completely ban the use of such "beautifying" lights. This article will explain the mystery of fresh food lights and the reasons why they are banned.

1. What is a fresh light?

Fresh food lights are lamps that beautify the appearance of goods by adding a specific light source color. Such lamps are often installed in shopping malls, supermarkets, fresh food stores, farmers' markets and other sales places, giving consumers a fresh and attractive visual effect. However, does this visual effect truly reflect the quality of the goods?

2. The misleading effect of fresh food lights

In fact, the use of fresh food lights often misleads consumers. Under the illumination of fresh food lights, the color of food is often brighter and more attractive than the actual color. However, this change does not represent the actual quality of the food. Sometimes, consumers will judge the freshness and taste of food based on the illumination effect of the light, and make wrong purchasing decisions.

3. Introduction of new regulations

In order to protect the rights and interests of consumers, the Chinese government has issued a new regulation, the "Regulations on Supervision and Administration of Quality and Safety of Edible Agricultural Products Market Sales". This regulation will come into effect on December 1, 2023. In response to the problem of "fresh lights" misleading consumers reported by the public, it has added requirements for the installation and use of lighting and other facilities in sales venues. The new regulations clearly state that when selling fresh edible agricultural products, lighting and other facilities that cause obvious changes to the true color and other sensory properties of edible agricultural products shall not be used to mislead consumers' sensory perception of the goods.

4. Popular Science Tips

For consumers, to avoid being misled by fresh food lights, the following suggestions are worth referring to:

Learn to observe the actual color of food. When purchasing food, try to move the food under natural light to avoid being misled by lighting effects.

Learn to compare the true quality of different products. Don't just judge the freshness and taste of food based on the lighting effect, but make a comprehensive judgment based on the actual appearance and smell of the food.

Enhance self-protection awareness. Be highly vigilant about possible food safety issues and file complaints to relevant departments in a timely manner once quality problems are discovered.

Develop scientific consumption habits. When buying food, don’t just pursue the perfect appearance, but also pay attention to the intrinsic quality and safety of the food.

Pay attention to the production date and shelf life of food. Try to buy fresh food with a short shelf life to avoid safety hazards caused by expired food.

Call on your family and friends to pay attention to food safety issues. Share food safety knowledge and consumption experience through social media and other channels to raise the food safety awareness of those around you.

Keep abreast of relevant laws and policies. Pay attention to the food safety laws and policies issued by the government, and understand your rights and interests and the ways to legally protect them.

In short, as consumers, we must learn to consume rationally and scientifically. When buying food, we must keep a clear head and not be misled by lighting facilities such as fresh food lights. At the same time, we must actively participate in the attention and protection of food safety issues and jointly safeguard our health and rights.