Wunderkind: The power of identity resolution

In today’s increasingly digital shopping environment, brands have access to a wealth of customer data at their fingertips. However, the key to unlocking the full potential of this data lies in identity resolution – the ability to recognize customers across multiple touchpoints, devices, and sessions. When combined with the power of customer intent signals, identity resolution enables brands to craft personalized, real-time messages that not only increase customer engagement, but can also drive significant revenue growth.

Identity resolution is the process of connecting various data points across the customer journey to form a complete, unified profile of that individual. It involves linking disparate pieces of information. It embodies the concept of knowing everything about your customers and prospects.

The technology owned by an identity resolution partner may span thousands of sites and potentially thousands of advertisers and publishers. This provides identity partners with tremendous reach and the ability to observe trillions of views, clicks, and purchases from billions of consumers. Many brands mistakenly view their own ESP or CDP as a powerful identity solution, when the real value lies in understanding consumer behavior on other digital properties, not just their own. This is the core value of an identity resolution partner, which can help brands identify anonymous traffic to their sites and provide more context behind specific consumers, rather than just identifying devices.

The impact of identity resolution and customer intent signals on revenue

Identity resolution and customer intent signals form the foundation of a modern data-driven marketing strategy. By understanding who your customers are, what they want, and how they behave, you can craft personalized, timely messages that resonate with them at every stage of their journey. This approach not only improves customer engagement, but also drives significant revenue growth.

Whether through personalized product recommendations, timely cart abandonment reminders, or lifecycle-triggered campaigns, the possibilities for revenue-generating information are vast. Brands that invest in strong identity and effectively leverage customer intent signals will be better positioned to meet customer expectations, foster loyalty, and achieve sustainable growth.

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