Douyin: A total of 8.84 million authors will earn income through Douyin in 2023, and GMV will increase by 277% year-on-year

According to recent news, Douyin e-commerce released its 2023 summary, with the mall's GMV (gross merchandise volume) increasing by 277% year-on-year, and a total of 8.84 million authors earning income through various forms of sales.

According to the published content, in 2023, Douyin's shelf scene business grew rapidly, and the mall's GMV increased by 277% year-on-year.

A total of 8.84 million authors have earned income by selling goods through live broadcasts, short videos, window displays, pictures and texts, among which the number of authors whose cumulative GMV exceeded 100,000 yuan exceeded 600,000.

In addition, in the past year, Douyin e-commerce has helped sell 4.73 billion orders of agricultural specialties; the number of e-commerce agricultural product merchants has increased by 83% year-on-year, and there are more than 24,000 agricultural product merchants with annual sales exceeding one million yuan.

Douyin also stated that there is huge room for the development of global interest e-commerce, and the platform's GMV has increased by more than 80% in the past year.

According to previous reports, at the beginning of this year, Douyin e-commerce also launched a quick refund service after delivery, following Taobao and JD.com, in order to improve consumers' shopping experience.

Zikuai Technology