Let’s take a look at the fancy ways of playing at the Latin American e-commerce festival

Estimated value of global physical store and e-commerce retail sales from 2022 to 2026 (in trillion U.S. dollars) Source: Statista.com

A tough shopping season

Black Friday and Cyber ​​Monday typically mark the start of a global holiday shopping frenzy. Despite their popularity in Latin America, online sales fell during the 2022 holiday season due to the reopening of brick-and-mortar stores and rising inflation. Brazil saw its online sales fall during Black Friday and Cyber ​​Monday for the first time since reporting the data. Similarly, during Cyber ​​Mondays, which some countries call "Cyberlunes," Chile saw sales revenue and transaction volume fall by about 24%, respectively. While Argentina's revenue continued to grow during the period, interest in the event appears to have stagnated.

Chile Cyber ​​Monday sales revenue 2011-2022 (million USD) Data source: Statista.com

Hot Sale Festival – Mid-year Shopping Spree

In addition to holiday sales, several Latin American markets have incorporated mid-year promotional days into the e-commerce calendar. In 2014, the Mexican Association of Online Sales and the Argentine Chamber of E-Commerce launched Hot Sale, a discount event designed to boost e-commerce, which has paid off. In 2022, Mexico's Hot Sale generated approximately MXN 23.2 billion in online sales and attracted approximately 12 million new buyers. Similarly, Argentina's event proved to be a success, with revenue of 42 billion ARS that year, a 68% increase over the 2021 event. In recent years, the digital event has expanded to new territories throughout the region, with multiple events in Colombia, Brazil, Chile, and Peru.