Socialinsider: 2022 E-commerce Social Media Industry Report

The main contents of the 2022 E-commerce Social Media Industry Report are:

1. Photos are the most shared content on all platforms. For example, on Instagram, photos account for 63% of all posts.

2. Instagram Reels is the most engaging media. For example, on Instagram, Reels receive higher engagement rates than other types of posts.

3. E-commerce brands have established a more significant market share on Instagram. For example, on Instagram, e-commerce brands account for 27% of all posts.

4. E-commerce brands share the most posts on Twitter. For example, on Twitter, e-commerce brands account for 44% of all posts.

5. The report provides data on average engagement rates and engagement rate distribution on Facebook, Instagram, and Twitter. For example, on Instagram, e-commerce brands have an average engagement rate of 1.22%.

6. Instagram is one of the platforms where e-commerce brands get the most organic interactions. For example, on Instagram,

7. There is less organic engagement on Facebook and Twitter for e-commerce brands. For example, on Facebook and Twitter, organic engagement is much lower than paid engagement.

The report also provides examples of successful strategies used by e-commerce brands on social media, such as engaging with their audience, sharing user-generated content, and using interesting visual elements.