Strategy Analytics: Smartphone sales during Double 11 in 2022 will be 9 million units, a year-on-year decrease of 35%

Double 11 of 2022 has passed. Many mobile phone manufacturers have announced that they have won the first place on multiple platforms and set new records. However, they did not release the specific sales data of mobile phones. Now the research organization Strategy Analytics has given the results. The sales volume was only 9 million units, a decline of 35%.

According to a report by Strategy Analytics, smartphone sales during China's Singles' Day online shopping festival this year were 9 million units, a year-on-year decrease of 35%.

Apple consolidated its leadership, followed by Xiaomi and Honor.

Total revenue from online smartphone sales fell 29% year-on-year to 36.8 billion yuan.

iPhone sales reached nearly 3.5 million units during this year's Double Eleven, a year-on-year decrease of 27%, but Apple ranked first in sales share (39%) and revenue share (68%) , among which the iPhone 14 series and iPhone 13 were the best-selling models dominating the high-end market.

In addition, Xiaomi ranked second with 31% sales share and 13% revenue share, and dominated the mid-range market.

Honor replaced OPPO and ranked third with an 8% sales share, a slight increase from a year ago. However, in terms of revenue share, Honor gave up the third place to Huawei.

Zikuai Technology