Oriental Selection: In June 2022, the total sales of Oriental Selection live broadcast room successfully exceeded 200 million

Recently, the live broadcast platform "Dongfang Zhenxuan" under New Oriental Online has become a rising star in the live broadcast sales industry. With the uniqueness of the anchor's "bilingual sales", as well as the profound knowledge reserves and talk show-like program effects, the total sales of Dongfang Zhenxuan's live broadcast room have successfully exceeded 200 million since June, and the daily sales volume has increased from 750,000 to 62.57 million in less than 10 days.

Recently, after becoming popular with live streaming, Oriental Selection began to post job information on major recruitment websites to find bilingual anchors.

While offering a high salary of 50,000 to 60,000 yuan per month, BOE requires anchors to have a bachelor's degree or above, three years or more of work experience in TV stations, video websites, production companies or self-media, and be familiar with the work process. It also stated that those with an English major or an English work background will be given priority.

At present, after the implementation of the double reduction and the beginning of the transformation, New Oriental has carved out a rather unique path in the live streaming e-commerce market with the outstanding knowledge and language skills of its teachers. This is also the reason why it plans to recruit anchors to further expand its scale.

However, it remains unknown whether professional live-streaming hosts can retain and attract audiences like Dong Yuhui, who has become popular this time.

Zikuai Technology