JD Blackboard: In 2022, the pre-sale order amount of "post-95s" in JD 618 increased by 75% year-on-year, and the types of goods participating in the pre-sale increased by more than 20% compared with last year

The JD Blackboard Public Account disclosed the interim data of JD’s 618 promotion today. JD’s 618 pre-sale was fully launched at 8 pm on May 23. Data as of the 29th showed that the pre-sale order amount of “post-95s” increased by 75% year-on-year, and the types of goods participating in the pre-sale increased by more than 20% compared with last year. The pre-sale order amount of well-known brands such as Xiaomi, Haier, Lenovo, Huawei, and Midea exceeded 100 million yuan. The performance of the sixth-tier market was particularly outstanding in the pre-sale, with the growth rate of pre-sale order amount exceeding 100%.