comScore: Local companies dominate Brazilian online retail
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According to eMarketer's estimates, the size of Brazil's B2C e-commerce market will reach $19.7 billion this year, accounting for 43% of the Latin American market. ComScore data found that online retail is the second most visited category by Brazilian netizens, surpassing the third-ranked education industry website by 18 million visitors. From December 2011 to December 2012, the number of unique visitors to jewelry, luxury goods and accessories grew rapidly, by 69%, and the beauty and fashion category grew by 55%. Brazil's popular online retail sites are dominated by local businesses. Price comparison sites are also very popular in Brazil, with the largest comparison site receiving more unique visitors than the largest retail site. via: 199it compiled from eMarketer |
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