Hitwise: In Q2 2013, Alipay accounted for 62.9% of the third-party payment platform click-through market share

According to data released by Hitwise, Alipay and Tenpay accounted for more than 90% of the market share of click-through visits on my country's third-party payment platforms in the second quarter of 2013. Alipay accounted for more than 60%, and Tenpay ranked second with 29.4%.

Data shows that Alipay's market share has exceeded 60%, and Tenpay ranks second with 29.4%. The market shares of 99Bill and UnionPay Online are close, but there is still a gap between them and Alipay and Tenpay.

It is understood that the indicator used by Hitwise for this statistics is "number of clicks", which refers to the number of clicks from upstream websites or sequential visits to third-party payment platforms.

From the perspective of the business characteristics of third-party payment platforms, this indicator best reflects the situation in which individual users purchase physical or virtual goods from merchants such as shopping websites, games, air tickets and travel online platforms, and then go to the payment platform to make payment.