Taobao's education sales reached RMB 330 million in 2012, with one-third coming from supplementary teaching materials

According to some reports, education and training was still a second-level category within Taobao last year, but it was promoted to the first level this year, indicating that it is given more attention. Last year, Taobao's education sales were 330 million yuan, of which one-third were teaching materials and supplementary materials, including e-books, which have not been the focus of operations. Excluding one-third, the remaining 200 million is the sales of courses. According to internal data, the daily transaction volume is about 3 million yuan. Multiplying it by 300 days, the transaction volume this year will be about 1 billion, more than double the previous year. There are also some other reasons: some products such as Zhengbao Learning Card were not included in this category last year, but now adjustments have been made.

via: internet2share