Luotu Technology: In February 2025, the shipment volume of branded TV sets in the Chinese TV market was 1.85 million units, a year-on-year increase of 1.6%

According to recent news, according to the "China TV Market Brand Shipment Monthly Express" released by industry research institution Luotu Technology, in February 2025, the shipment volume of branded complete sets in the Chinese TV market was 1.85 million units, a slight increase of 1.6% year-on-year and a sharp decrease of 58.1% from January.

In terms of shipments, the total shipments of the top eight major brands in the Chinese TV market in February, namely Hisense, Xiaomi, TCL, Skyworth, Changhong, Konka, Huawei, Haier and their sub-brands, were approximately 1.76 million units, a year-on-year increase of 2.0%, and their combined market share reached 95.1%.

The combined shipments of the three traditional main brands (including sub-brands) of Hisense, TCL and Skyworth in February were approximately 1.05 million units, a year-on-year increase of 1.9%, and the combined market share was 56.8%.

Among them, Hisense's shipments ranked first that month, with a year-on-year increase of 10.3%.

Xiaomi (including REDMI) shipped approximately 410,000 units in February, with a market share of 22.2%, ranking second in the market that month.

Luotu Technology pointed out that the REDMI brand continued to perform well in the online market and made a significant contribution to the overall brand.

Monthly shipment trends of Chinese TV brands for 13 consecutive months

Changhong, Konka and Haier, which ranked after the TOP4, had a combined shipment volume of approximately 240,000 units in February, a year-on-year increase of 2.1%. Their combined market share was 13.0%, down 0.7 percentage points from January.

At the same time, the shipments of the four major foreign brands, Samsung, Sony, Sharp and Philips, continued to be under pressure in February.

Luotu Technology said that the combined market share of the four major foreign brands has been below 5% for a long time. Although the overall sales environment in the Chinese market is gradually improving and consumers are beginning to prefer buying high-end TVs, foreign brands have lost a lot of brand power among young Chinese consumers.

Secondly, either due to its own Chinese market strategy issues or due to the failure to follow up on energy efficiency levels in a timely manner, it did not benefit significantly from the "national subsidies".