Chinese manufacturers will account for more than 50% of Japan's 50-inch and above large-screen TV market by 2024

Recently, according to foreign media reports, Japanese people are increasingly favoring TVs from Chinese manufacturers.

With the rise of Chinese manufacturers, price competition has intensified, centered on large-screen TVs. Today in Japan, most of the TVs chosen by the younger generation who value cost-effectiveness are made in China.

The survey shows that in terms of domestic sales in Japan in 2024, Chinese manufacturers will account for more than half of any size above 50 inches.

In terms of the world average price in 2024, 65-inch TVs will be US$616, 75-inch TVs will be US$874, and 85-inch TVs will be US$1,416, down 16%, 19%, and 30% from 2022, respectively. The larger the size, the greater the drop.

The current situation is that Japanese domestic brands (TVs) are increasingly being replaced by Chinese manufacturers in their own home turf.

Chinese manufacturers' investments in display technology innovation are beginning to pay off, and they are actively expanding their share in the high-end market.

According to Japanese experts, it turns out that underestimating the creativity of Chinese competitors is unwise. Investors in Japanese electronics companies who are accustomed to viewing China as a supporting role should be wary.