Stocklytics: In August 2024, global Temu monthly downloads will be close to 55 million, surpassing Amazon

A new analysis of download data for Chinese shopping app Temu shows that the app’s popularity is growing rapidly. According to data from Statista and App Magic provided by investment analysis website Stocklytics.com, the Temu app has been downloaded more than 735 million times worldwide to date, with monthly visits exceeding 500 million in the first quarter of 2024.

Data from Statista and AppMagic also showed that the Temu shopping app had 337 million downloads in 2023, nearly 80% more than Amazon's app.

In addition, data shows that Temu was downloaded nearly 55 million times worldwide in August, an increase of 42% over the same period in 2023.

Temu also had more than 50 million monthly downloads in May, June, and July 2024, three times more than Amazon. According to AppMagic, U.S. consumers have downloaded the Temu app more than 200 million times since its launch in 2022, accounting for 27% of Temu's total downloads.

Statistics also show that US consumers use Temu five times more than European consumers, while countries such as the UK, Germany, France and Spain only account for about 5% of total downloads.

Temu's second largest market, Mexico, only accounted for 10% of total downloads, three times less than the United States; South Korea accounted for 3% of total downloads, and other countries together accounted for 43% of total downloads.

Probolsky Research emailed Chain Store Times the results of a recent survey of 340 U.S. consumers who had shopped at Amazon and Temu in the past year, asking them to compare the two e-retail giants on a number of dimensions.

The results show that three quarters (76%) of respondents believe that Temu is cheaper than Amazon. Probolsky Research analysis shows that although both companies have their own advantages, Temu is more popular with respondents in terms of price, while Amazon is better in terms of shipping speed and product variety.

A separate Piper Sandler Companies survey of U.S. teens, with an average age of 16, found Amazon was the top shopping site (55%), while Temu ranked fifth, with only 2% of respondents naming it their favorite shopping site.

From BiaNews