Douyin e-commerce: Douyin Mall GMV will increase by 277% year-on-year in 2023

Douyin e-commerce released a summary for 2023, with the mall's GMV (gross merchandise volume) increasing by 277% year-on-year, and a total of 8.84 million authors earning income through various forms of selling goods. According to the published content, in 2023, Douyin's shelf scene business grew rapidly, and the mall's GMV increased by 277% year-on-year. A total of 8.84 million authors earned income through live broadcasts, short videos, showcases, pictures and texts, among which the number of authors with a cumulative GMV of over 100,000 yuan exceeded 600,000.

In addition, in the past year, Douyin e-commerce has helped sell 4.73 billion orders of agricultural specialties; the number of e-commerce agricultural product merchants has increased by 83% year-on-year, and there are more than 24,000 agricultural product merchants with annual sales exceeding one million yuan.

Douyin also stated that there is huge room for the development of global interest e-commerce, and the platform's GMV has increased by more than 80% in the past year.

According to previous reports, at the beginning of this year, Douyin e-commerce also launched a quick refund service after delivery, following Taobao and JD.com, in order to improve consumers' shopping experience.

Zikuai Technology