According to a latest report released by the United Nations World Tourism Organization, the tourism industry is slowly recovering from the epidemic after experiencing the worst impact in history. Needless to say, a lot has changed in the tourism industry since 2019 before the COVID-19 pandemic, including which countries are able to attract the most tourists. As shown in the figure below, France, Spain and the United States remain the top three tourist destinations in the world, while China and Thailand have disappeared from the list, so the top ten are all occupied by European and American countries. The report cited reasons for the variation in performance across countries, including the different impacts of the health crisis in each country, travel restrictions implemented by the country, and the "inherent brand strength and resilience" of each destination. |
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