Salesforce: Total online and offline spending in 2022 holiday season will be $1.14 trillion

Salesforce, the global leader in CRM, has released 2022 holiday shopping data.

Although online sales in November were lower than in 2021 and 2020, Cyber ​​Week sales and buy online and pickup in store (BOPIS) helped retailers succeed in 2022. During the 2022 holiday season, consumers spent a total of $1.14 trillion globally, both offline and online.

Salesforce data highlights trends impacting the holiday season, including:

Holiday returns grow to record highs: Salesforce predicts that more than 1.4 billion orders purchased this holiday will be returned. Data shows that this number reached 1.39 billion orders, accounting for 13% of total holiday orders, and returns increased by 63% year-on-year. These numbers soared in the six days after Christmas, with 16% of orders being returned that week, an increase of 5% from last year.

Retailers caught shoppers’ attention with discounts in the run-up to Christmas: Shoppers saw better deals than during the 2021 holiday season, with an average discount of 21%, compared to 19% in the same period last year.

The most discounted categories included beauty, skincare and cosmetics, with an average discount of 29%.

General clothing and handbags were the next most discounted category at 27%.

BOPIS offers hope for last-minute shoppers and growth for retailers: Nearly one-fifth of online orders worldwide were fulfilled through BOPIS this holiday season.

When the ground shipping window closed on December 15, U.S. companies offering BOPIS saw revenue grow nearly seven times faster than those without this option.

Salesforce helps you plan for the 2022 holiday season

Despite economic uncertainty and changing consumer spending habits, brands and retailers around the world are finding success this holiday season with Salesforce:

Commerce Cloud powers more than 220 million online orders while providing shoppers with a fast, simple, and personalized digital experience. Throughout the holiday season, digital sales powered by Commerce Cloud grew more than 6% year-over-year.

Einstein provided more than 10 billion personalized recommendations in November and December, driving 9% of revenue.

With Service Cloud, agents viewed or handled more than 30 billion cases, a 20% year-over-year increase.