Sandalwood: Mobile phone sales on e-commerce platforms on Double 11 in 2022 will be 3.7 times the normal level

According to recent news, according to Sandalwood's monitoring data on the Chinese e-commerce market, judging from the sales explosion multiples of mobile phones in the e-commerce market during the Double Eleven period, the sales volume during the Double Eleven pre-sale period (October 20-30) this year was 1.6 times the normal sales level (October 1-19); during the Double Eleven sales period (October 31-November 11), it was 3.7 times the normal level. The overall performance was higher than the expectations of many merchants before.

In terms of brand explosiveness, Apple had the highest explosiveness during the Double Eleven sales period, at 6.2 times; Xiaomi had 4.7 times, the highest among Android phones; Samsung, IQOO, and OnePlus had relatively high explosiveness, at around 3-4 times.

Data shows that the mobile phone market is further concentrated on leading product lines, showing higher competition intensity.

In the 3000-4000 price range, the strength of domestic mobile phone brands is relatively even, and the competition intensity is very high. Among them, Honor Digital Pro leads in the 3000-3500 price range, and Realme GT Digital Explorer Edition ranks second; IQOO Digital Series leads in the 3500-4000 price range, and multiple product lines such as OnePlus ACE Pro, Xiaomi Digital, Huawei Nova Pro, and vivo X rank high. In the 4000-5000 price range, Android mobile phone brands have an advantage, with Xiaomi Digital Pro and Huawei P series leading, and the two together account for nearly 50% of the market; but in the 5000+ price range, Apple product lines dominate.

From TechWeb