Tuniu: 2022 National Day Tourism Consumption Trends

Data shows that after the Mid-Autumn Festival, the popularity of National Day travel product bookings has shown an upward trend. As of September 21 , Tuniu Travel's booking orders for the National Day group tours in the past week increased by 38% compared with the previous week . From the specific data of the number of tourists, local tours and surrounding tours are the dominant consumption for this year's National Day travel, accounting for 64% of the number of tourists. Under the trend of short-term and short-term travel, more users choose to travel by self-driving, accounting for 43% of the number of tourists .

More than 40% of users choose to travel by car, and users in East China are more enthusiastic about traveling

According to booking data from Tuniu Travel Network, Shanghai, Nanjing, Guangzhou, Beijing, Hangzhou, Hefei, Changzhou, Wuhan, Zhuhai, and Wuxi are on the list of " Top 10 Popular Source Cities for National Day Travel in 2022 " . Since the summer vacation, Shanghai users have shown a strong enthusiasm and willingness to travel, and have been ranked first in Tuniu's "Top 5 Popular Source Cities for Mid-Autumn Festival Travel in 2022 " and "Top 10 Popular Source Cities for National Day Travel in 2022 " . In addition to Shanghai, the enthusiasm of citizens in cities such as Nanjing, Hangzhou, Hefei, Changzhou, and Wuxi in East China for National Day travel should not be underestimated. 

This year, after the 7-day National Day holiday, you need to work for 7 consecutive days. Therefore, combining holidays and adjusting rest has become the choice of many users. The "Report" shows that during this year's National Day holiday, some users choose to take 1-2 days off before the holiday to enjoy the last long holiday in 2022 in advance. According to booking data, the number of people traveling during this year's National Day holiday will usher in a rapid increase from September 29, and reach a peak on October 1. The travel boom is more concentrated between September 30 and October 5.

In terms of travel methods, Tuniu Travel Network booking data shows that, excluding the demand for separate air tickets and hotels, only the booking of packaged travel products is counted, and the proportion of users who choose self-driving travel accounts for 43%. For example, the number of self-driving travel product bookings for theme parks such as Guangzhou Chimelong Paradise, Shanghai Disneyland, and Beijing Universal Studios, as well as leisure and vacation scenic spots such as Jiangsu Garden Expo Park, Hangzhou Qiandao Lake, and Liyang Tianmu Lake continues to grow. In addition, free travel is also a popular choice for users.

Local travel demand among users in Beijing, Shanghai and Guangzhou continues to grow, with Yunnan leading the way in long-distance travel destinations

According to Tuniu.com's booking data as of September 21, 64% of the people traveled on local tours and nearby tours during the National Day holiday, while 36% of the people traveled on long-distance tours. Local tours and nearby tours are the mainstream of tourism consumption during this year's National Day holiday, with a shorter booking cycle and more prominent demand for fragmented travel.

In terms of the number of days users travel, more users choose 1-2 day trips, accounting for 35%; followed by 3-4 day trips, accounting for 28% of the trips.

According to the latest booking data from Tuniu Travel, the demand for local and surrounding tours among residents in Beijing, Shanghai, Guangzhou and cities in East China is stronger. In the list of "Top 10 Popular Destinations for National Day Surrounding Tours in 2022", Guangzhou, Hangzhou, Nanjing, Zhuhai, Shanghai, Changzhou, Wuxi, Beijing, Huangshan, Anji and other destinations rank high in popularity. In addition, in the "National Day Carnival" product recommendation topic launched by Tuniu Travel, theme parks, leisure vacations, rural tours, seaside vacations, parent-child tours and other travel themes are all popular choices for users of local and surrounding tours.

In terms of long-distance travel, Xi'an, Lijiang, Dali, Zhangjiajie, Guilin, Guangzhou, Shangri-La, Sanya, Fuzhou, and Xishuangbanna were selected into the "Top 10 Popular Destinations for Long-distance Travel during National Day 2022". It is worth noting that in this list of popular destinations for long-distance travel, Lijiang, Dali, Shangri-La, and Xishuangbanna are all ranked relatively high, and Yunnan's attractiveness to long-distance travel users can be seen. In terms of popular routes, "Xi'an-Famen Temple-Huashan-Terracotta Warriors-Huaqing Palace 5-day round-trip tour", "Lijiang-Dali-Shangri-La 6-day round-trip tour", "Lijiang-Dali-Lugu Lake-Shangri-La 8-day package tour", "Juzizhoutou-Zhangjiajie-Tianmen Mountain-Phoenix Ancient Town 6-day round-trip tour", "Guilin-Da Lijiang-Yangshuo-Longji Terraces 6-day round-trip tour" and other 5-6-day small package tours, private tours, customized tours and other products have been favored by more users.