YouGov: Nearly 70% of Americans plan to shop during the holidays

YouGov: Nearly 70% of Americans plan to shop during the holidays

Holiday shopping may look different this year. For example, 3 in 10 Americans (30%) say their shopping budgets will be tighter this holiday season compared to last year’s budgets. However, there is some light in the gloom for retailers. The majority of Americans (69%) plan to shop online or in person at some point this holiday season (including 74% of those with smaller budgets).

YouGov surveyed consumers to better understand how the coronavirus pandemic is affecting their holiday shopping plans. Two in five Americans (41%) said their shopping budget this year is about the same as last year, although only a very small number (8%) said they will spend more this holiday season.

When asked when they plan to start holiday shopping, 45% of respondents plan to start shopping before Black Friday and Cyber ​​Monday. One in 10 consumers (11%) will start holiday shopping during Black Friday/Cyber ​​Monday, and 13% of Americans will start shopping sometime in December. About one in six Americans will not shop at all this year (17%).

Throughout the pandemic, in-person consumption has been disrupted, while online consumption has accelerated.

Among those Americans who plan to shop for the holidays, behavior looks mixed. One-quarter (23%) will spend more online, but about the same number (22%) plan to spend less online. And the picture is clearer for in-person shopping. Significantly fewer people will shop in-person (39%), but a significant number (16%) will spend more in-store.

The acceleration in online spending has also been accompanied by increased engagement across a variety of media channels. Since the pandemic began, people are spending more time watching TV (43%) and on-demand content (38%). Time spent on social media has also surged during the pandemic. A large number of holiday shoppers said they spent more time browsing platforms such as Facebook (33%), Instagram (20%) and Twitter (17%).


199IT.com Originally compiled from: YouGov. Please do not reprint without authorization

<<:  Bluedot: 2020 Holiday Habits Report

>>:  Constant Contact: 2020 Small Business Survey

Recommend

Can I eat kiwi fruit while taking Chinese medicine?

Traditional Chinese medicine is profound and exte...

Which Chinese medicine can whiten and remove freckles?

Nowadays, more and more people choose to use frec...

The efficacy and function of the herb

Ground dandelion is a kind of traditional Chinese...

The efficacy and function of the root of Thuja palm

The root of Thuja palmii is a kind of traditional...

Boston Consulting Group: 2024 Black Friday French Consumer Survey Report

Boston Consulting Group has released the "20...

The efficacy and function of water chestnut

As a traditional Chinese medicinal material, wate...

Is this plant called "Wintersweet" or "Wintersweet"?

As the Cold Dew solar term passes, the weather be...

Will eating crabs cause children to suffer from precocious puberty?

Do you like eating crabs? It is the season of cra...

How to protect your knees when running?

People often tell me that their knees hurt after ...

The efficacy and function of goat milk

Many people choose goat milk because of its high-...

Excellent! The driver's scientific operation saved 19 passengers!

Recently, Zhuzhou, Hunan Beijing-Hong Kong-Macao ...

The efficacy and function of clover

As a traditional Chinese medicine, three-leaf map...

The efficacy and function of sheep dung wood

As a very common Chinese medicinal material in da...