CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - E-commerce Industry Scale

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• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - Internet User Scale
• CNNIC: The 41st Statistical Report on Internet Development in China in 2018 - Scale of Rural Internet Users
• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - Online Entertainment
• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - Search Engine
• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - E-commerce Industry Scale
• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - Online Shopping
• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - Online Games
• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - Online Literature
• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - Travel Booking
• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - Online Video
• CNNIC: The 41st Statistical Report on the Development of China's Internet in 2018 - Online Payment

From January to November 2017, the revenue of e-commerce platforms reached 218.8 billion yuan, a year-on-year increase of 43.4%. Compared with the slowdown in the growth of monthly cumulative revenue in 2016, the growth rate of e-commerce platform revenue in 2017 fluctuated greatly, and the overall revenue of the platform was growing rapidly.

In 2017, China's online retail sales hit a new record high of 7.18 trillion yuan, up 32.2% year-on-year, and the growth rate was 6.0 percentage points faster than the previous year. Among them, the online retail sales of physical goods were 5480.6 billion yuan, up 28.0%, accounting for 15.0% of the total retail sales of consumer goods, an increase of 2.4 percentage points over the previous year.

In 2017, my country's Internet economic environment continued to improve, e-commerce maintained rapid development, and service models, technical forms and empowerment effectiveness continued to innovate and break through. In the B2B field, with the help of big data and cloud computing technology, B2B e-commerce companies have built a comprehensive supply chain service platform through the "industry chain + supply chain finance" service model, connecting upstream and downstream customer needs with the platform as the center, and providing comprehensive financial services, thereby improving the trade completion rate. In the B2C field, the development momentum of the online retail market remains strong, and innovation leads the development of new formats and new technologies in the market. Retail formats represented by unmanned convenience stores, unmanned restaurants, and unmanned office shelves are emerging in an endless stream, and face-scanning payment services have once again upgraded the convenience of online retail. At the same time, e-commerce has accelerated its penetration and empowerment of traditional formats. E-commerce platforms have expanded services to the upstream of the supply chain, and at the same time established physical retail experience stores to empower offline formats with technology and data. Products such as AR technology and virtual fitting rooms will effectively promote the upgrading of offline commercial technology.

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