Criteo: 2017 Holiday Shopping Season Express Report

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Criteo has released its 2017 Holiday Shopping Season Express Report. Black Friday and Cyber ​​Monday continue to break sales records, and 2017 is no exception.

Thanks to e-commerce, holiday retail has surpassed traditional brick-and-mortar stores. Consumers generally start researching holiday purchases in October and wait until November to get deals. People tend to buy big-ticket items on Cyber ​​Monday and then buy small gifts and decorations later.

The week between Christmas and New Year is Cyber ​​Week II. After Christmas and before New Year, a large number of consumers return to the market, partly to use gift cards. Criteo data shows that there is a huge growth momentum in consumption from November to December 23, and consumers shopping in October are also growing rapidly.

The 2017 holiday shopping season has brought new moments of truth to the retail industry. Black Thursday and Christmas Day have become new shopping days, with some consumers deliberately avoiding the peak shopping season.

Mobile commerce is increasingly important during weekends and key moments. The three days around Christmas see the highest percentage of mobile commerce transactions, with almost half of all purchases made on mobile phones. Shoppers may be with their families, but mobile phones make shopping easier than ever.

Special gifts are more about tech than comfy clothes. Special holiday gifts are Fingerlings, Nintendo Switches, Google Home Minis, UHDTVs, Instant Pots, Legos, PS4s, Apple Watches, adult onesies, and family pajamas.

Omnichannel shopping is a boon to retailers. Surveys of global consumers reveal what drives repeat purchases in the retail industry. Consumers embrace omnichannel shopping in all its forms, click and collect, showrooming, research online, buy offline, click and buy. Retailers have developed ways for consumers to research and buy products anytime, anywhere, on any device.

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