GWI: Free shipping is more important than fast delivery
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199IT original compilation GWI compared two important elements of online shopping: free shipping and tomorrow's arrival. As Amazon continues to expand its express delivery services, you might think that fast delivery is important to online shoppers. In fact, free shipping is far more important than other options in driving online consumers to complete the online shopping process. 6/10 netizens believe that free shipping is an important factor in promoting consumption, and only 28% of netizens believe that tomorrow's arrival will affect their consumption decisions. This trend exists in all age groups, especially among netizens aged 55 to 64 (74% vs 27%). Fast delivery can indeed influence purchasing decisions for some products, but online shoppers value free shipping more. 199IT.com Originally compiled from: GWI. Please do not reprint without authorization |
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