CSISC: 2014 Group Buying E-Commerce Brand Online Reputation Ranking

The China Statistical Information Service Center (CSISC) and China Quality News Network recently released the "2014 Group Buying E-Commerce Brand Online Reputation Report", which was exclusively authorized for release by Qianlong.com•China Capital Network Beijing Media.

The report monitored and studied 14 group-buying websites, including Meituan, Lashou, Dianping, Jumei, Tuan800, Nuomi, Lefeng, Manzuo, Pinzhituan, Wowo, Gaopeng, Qiantuan, Aili and Gantuan.

The report shows that according to data analysis, from the overall online reputation of the group buying website industry in 2014 , Meituan.com ranked first in many dimensions and its overall brand reputation index ranked first. Lashou.com performed well in all aspects and ranked second in the overall index , and Dianping.com ranked third.

The report shows that in terms of brand awareness, Meituan.com, Dianping.com and Lashou.com are in the first echelon, winning the first, second and third place, and are far behind other group buying websites. The difference in brand awareness index between the following group buying websites is not obvious. Overall, the brand awareness of the top ten group buying websites is seriously polarized.

The report shows that in terms of consumer interaction, Meituan.com performs well, especially in terms of Weibo interaction, where the amount of information is much higher than other brands. Lashou.com and Jumei.com also have high levels of interaction, ranking second and third respectively. After Nuomi.com, the gap between the consumer interaction indexes of various brands continues to narrow.

The report shows that in terms of quality recognition, Meituan.com ranked first, followed by Dianping.com, and received high recognition from online consumers. Tuan800.com ranked third in this regard. Overall, the gap between the brands is not very large.

The report shows that in terms of corporate reputation, Meituan.com and Jumei.com have more corporate social responsibilities and attach more importance to charity and donations, ranking first and second respectively. Lashou.com ranks third. Overall, the brand reputation of group buying websites is generally high, indicating that companies pay some attention to social welfare and positive public events, and the gap between them is not large.

The report shows that in terms of product praise, Meituan.com and Lashou.com both received a lot of praise from consumers, winning the first and second place. Wowotuan was far behind the first two and ranked third. Overall, other brands were far behind Meituan.com and Lashou.com in terms of product praise, with an obvious Matthew effect and little improvement.

The report shows that in terms of brand health, Aili.com ranked first with excellent results, followed by 55tuan and Tuan800 ranked third. Overall, the health index of each brand in the list is quite different, which has a significant negative impact on their respective brand online reputation index and should be taken seriously.

Analysis of the top 10 brands with the best online reputation in the group buying e-commerce industry in 2014

In the 2014 group-buying website industry brand online reputation analysis, the online reputation composition advantages of major brands are different. The online reputation index composition of the top brands, such as Meituan.com, Lashou.com, Jumei.com, etc., is relatively uniform; while some brands, such as Wowotuan.com and Manzuo.com, are more prominent in certain aspects. The former has a high product praise, while the latter has a higher total score due to the company's reputation. Such brand reputation index composition is less stable than the relatively uniform brand reputation composition in the front, and is more likely to fluctuate up and down. The following figure is a detailed composition of several brands: