Tencent e-commerce: QQ online shopping transaction volume increased by 134% in 2013

On January 18, Tencent e-commerce announced its operating data for 2013. Overall, the order amount on Yixun.com and the transaction volume on QQ online shopping (including physical and virtual goods) both maintained an increase of more than 100%.

Yixun.com: Mobile development is rapid and logistics construction is further strengthened

Yixun.com, a subsidiary of Tencent e-commerce, has made use of mobile portals such as the Yixun mobile app client, WeChat's "Yixun Selected" store, and WeChat shopping. In 2013, orders from mobile terminals accounted for more than 16% of its total order volume.

Especially in the second half of the year, Yixun.com's growth in the field of mobile e-commerce has been even more rapid: in August, it was the first to connect to WeChat Pay; in September, it launched WeChat shopping; during the Double 11 shopping festival, it opened a "selected products" store, focusing on selected products and flash sales. During the Double 12 shopping festival, it expanded the product categories and quantity, and connected to the brand special sale channel.

Tencent e-commerce announced that this series of mobile terminal layouts has increased Yixun's mobile order volume by more than 14 times compared with 2012. Throughout the year, nearly 2 million users placed orders on Yixun through various mobile channels such as Yixun mobile APP client, WeChat shopping, and WeChat "Yixun Selected".

From the logistics perspective, Yixun.com has always advocated "three deliveries a day", and lightning logistics is considered by Yixun.com to be its core competitiveness. Its fastest order was delivered to the user in just 19 minutes.

In 2013, based on the existing warehousing and logistics layout in six core cities including Shanghai, Beijing and Shenzhen, Yixun.com opened ten new core warehouses in Guangzhou, Hangzhou, Chengdu, Nanjing and Jinan, and established its own distribution team.

At the same time, the Guangzhou Huangpu Warehouse, the largest e-commerce logistics base in South China, was officially laid in 2013; and the Shanghai Qingpu Warehouse, which covers an area of ​​200 acres, is expected to be put into use in 2014, when it will surpass JD.com's Asia No. 1 and become Asia's largest automated warehousing center.

On the eve of Double 12 in 2013, Yixun.com fully integrated with SF Express to cover consumers in a wider area and provide them with high-standard logistics and delivery services.

In addition, Yixun.com expanded its 3C products to include home appliances and department store categories, and its virtual recharge business and gift cards also achieved rapid growth.

In terms of different regional markets, Yixun.com continues to maintain its advantages in East China and South China, while the order volume in Central China and Southwest China has increased by 20 times, and the order volume in Northwest China has increased by as much as 50 times. Yixun has rapidly penetrated from central cities to surrounding cities in various regions.

QQ online shopping: integration accelerates development

QQ Online Shopping, an open platform under Tencent e-commerce, has seen a significant increase in transactions despite the fact that it has significantly selected sellers and reduced merchant data. According to Tencent e-commerce data, in 2013, the transaction volume of QQ Online Shopping (including physical and virtual goods) increased by 134%.

In March 2013, QQ Mall and QQ Online Shopping completed brand upgrades. After the upgrade, QQ Online Shopping conducted a large-scale screening of merchants, streamlining from the original 12,000 to 6,500, reducing the number of sellers by 50% and the number of products by only 20%, but the sales rate increased by 50% and the business volume of a single seller increased by 30%.

After the selection, QQ online shopping makes the use of traffic more efficient, and brand sellers that provide high-quality goods and services become more consumers' choice. QQ online shopping data shows that in 2013, there were five sellers whose order amount on QQ online shopping exceeded 100 million yuan.

O2O launches micro-life project to issue 50 million cards

In 2013, Tencent e-commerce launched O2O projects such as Micro Life and Micro Shopping based on WeChat.

On September 24, the Weishi team under Tencent e-commerce officially released the Weishi Membership Card X1.0 version. As a new O2O platform based on WeChat and mobile QQ, the Weishi Membership Card can help offline merchants realize user information management, mobile payment functions and many other functions, making the O2O model a closed loop.

Tencent e-commerce data shows that in 2013, more than 30 million users received about 50 million Weisheng membership cards, and Weisheng membership cards were used 110 million times on WeChat. Tencent Weisheng membership cards have served more than 1,000 brands and more than 10,000 stores in more than 40 cities. Weisheng membership cards have saved consumers RMB 800 million in cash coupons alone.

In addition, the new version of the Weishi membership card also opened a merchant recharge function, with the recharge amount reaching 30 million yuan in two months.

In terms of mobile QQ, as of the end of 2013, Weishenghuo’s “Life Benefits” on mobile QQ has covered the whole country, connecting to 1,605 brands in six cities including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Chongqing, and covering 10,033 stores.

Tencent e-commerce's micro-shopping project mainly serves offline brand merchants, department stores, etc. In 2013, it successfully connected to large chain department stores such as Intime, Rainbow, and Maoye, as well as multiple clothing brands.

In addition, the number of active users of QQ Movie Tickets, a mobile lifestyle e-commerce app under Tencent E-Commerce, exceeded 10 million by the end of 2013.