eDigitalResearch: Mobile phone users are shopping less and less offline

In 2013, only 47% of mobile phone users shopped in retail stores weekly, compared to 73% in 2010.

This data comes from a joint user survey by eDigitalResearch and Portaltech, based on 1,011 non-respondents, but it more or less reflects the overall trend of the growth of e-commerce and the decline of traditional offline business districts.

This trend coincides with the growth of mobile phone ownership: According to the same study, 38% of users owned a smartphone in 2010, while the figure was 62% in 2013.

Entertainment stores were the most affected by the trend. In 2010, 60% of mobile phone users purchased goods offline, but this figure dropped to 35% in 2013. Of course, the decline in the number of entertainment stores is also a factor.

So is it PC e-commerce and mobile e-commerce that caused all this? Although e-commerce is not the only reason, it certainly plays an important role.

As economic and life pressures increase, and modern people live in a tight schedule, the Internet is bringing more abundant goods and more convenient shopping methods, and another key point is that it is cheaper.

For offline retailers, what needs to be done is to move towards hyper-connected retail.

via: 199it analysis compiled from econsultancy