eMarketer: More and more consumers browse products and consume through mobile terminals

Mobile shoppers are expected to increase rapidly

With online stores becoming more accessible, millions of people are turning to their smartphones to satisfy their shopping urges. Mobile shoppers can use their smartphones to research products, find the right deals, and place orders wherever they are.

In 2012, the total amount of consumption completed by American consumers through mobile phones reached 23.72 billion US dollars. According to the report "Mobile Retail Outlook: Shoppers Turn to Smartphones" by eMarketer, this figure is expected to reach 37.44 billion US dollars this year. The growth in consumption does not tell the whole story. Even if users eventually use PCs to shop online or go to physical stores in person, mobile terminals still play an indispensable role in the conversion of consumption funnels.

eMarketer's report points out that American culture is changing: shifting towards a mobile lifestyle - people are increasingly relying on mobile terminals to obtain various digital content.

eMarketer predicts that in 2013, the number of mobile shoppers in the United States will reach 118 million, a 24% increase from 2012, accounting for 62% of the total number of online shoppers. In the next four years, more and more online shoppers will also use mobile Internet shopping, and it is expected to reach 174 million in 2016. By then, almost 8/10 online shoppers will also use mobile Internet shopping.

As the number of mobile shoppers increases, the number of mobile consumers will also increase.

According to a recent research report by eMarketer, 72 million Americans will make purchases through mobile terminals in 2013, and this number will increase by nearly 65% ​​to 119 million in 2016. Because tablet users are more inclined to place orders, a large part of the growth in the number of mobile consumers will come from the rapid increase in the number of tablet users. Nevertheless, in the next three years, the number of smartphone consumers is expected to maintain double-digit growth and greatly expand the number of mobile consumers.

"Four years ago, almost no one used mobile e-commerce. Today, one in three transactions is related to mobile," said Steve Yankovich, vice president of eBay's mobile business unit, in his blog on December 11, 2012.

199it compiled and analyzed @eMarketer