Econsultancy: 6 recommended ways to play e-commerce websites
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Just look at e-commerce websites to understand how important recommendations are. One report claims that 70% of Amazon’s traffic is related to recommendations. So it’s clear how important recommendations are in terms of new product exposure and sales. In fact, according to Monetate’s information view, recommendations may increase sales revenue by up to 300%, improve conversion rate by 150%, and increase order value by 50%. Obviously, these data come to different conclusions due to different comparisons, but the charm of recommendations cannot be ignored. There is obviously not only one way and method of recommendation, but there are many kinds. Let’s take a look: ASOS’s new “Complete the look” button ASOS will provide matching and related product recommendations for the products users are browsing on the product page, showing what these clothes look like on the same model. And a “Buy the look” button has been added to the page. Users can buy all the recommended items on the same screen. This is indeed a good idea, especially when users see that these things are worn very well on the models, they will be more willing to buy. Other customers are also browsing… John Lewis uses analytics to analyze user buying behavior for products and product categories, which helped it increase sales by 27.9% during the Christmas season of 2011. This tool is called group shopping. It not only takes into account the user's current activity on the site, but also the previous behavior of other users with similar behavior. This is a very important part of social shopping, which not only considers the user's experience, but also the wisdom of the group. Surveys Most product recommendation tools are displayed on the product page, but some retailers ask questions directly in front of users through survey questionnaires, and then provide recommended products based on the user's answers. For example, Board Finder provides relevant product recommendations based on the user's answers. Brands are the hottest products on e-commerce websites, but John Lewis provides the hottest products of individual brands. If you have a preference for a certain brand, then the brand's hottest products may have a significant impact on you. Amazon's multiple recommendation methods Given Amazon's importance in the e-commerce field, it is no surprise that it has done so well in the promotion field. Amazon's product pages include "What users also viewed after viewing this" and "What are commonly purchased together". Amazon also provides a one-click add button.Amazon’s recommendations don’t stop there. On the order confirmation page, Amazon has five types of recommendations: related to what you’ve browsed, new products on the market, recommendations based on your orders, what others are looking for, etc. What's Happening at Naked Wines This feature is similar to what other people are looking at on Amazon, but it’s even better because it highlights who the person is. Naked wine is a social shopping site, so it can provide more authentic user information. via://www.datatmt.com/archives/36620.html |
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