Hitwise: Ranking of Australian travel websites for the week ending April 21, 2012

Hitwise: Ranking of Australian travel websites for the week ending April 21, 2012

Hitwise: As of the week of April 21, 2012, Webjet Australia ranked first among travel agency websites, TripAdvisor – Australia ranked first among destination and accommodation websites, and Qantas ranked first among airline websites.

Travel Agents

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Webjet Australia

www.webjet.com.au

12.64%

1

2

Expedia Australia

www.expedia.com.au

11.59%

2

3

Flight Centre

www.flightcentre.com.au

9.06%

3

4

Lastminute.com.au

www.lastminute.com.au

5.45%

4

5

Best Flights

www.bestflights.com.au

2.88%

5

6

Jetabroad

www.jetabroad.com

2.68%

6

7

ZUJI Australia

www.zuji.com

2.28%

7

8

Kayak

www.kayak.com

2.02%

8

9

Airfares Flights Australia

www.airfaresflights.com.au

1.81%

10

travel.com.au

www.travel.com.au

1.75%

Destination and accommodation

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

TripAdvisor – Australia

www.tripadvisor.com.au

6.30%

1

2

Wotif.com

www.wotif.com

6.27%

2

3

Booking.com

www.booking.com

5.85%

3

4

TripAdvisor

www.tripadvisor.com

4.15%

4

5

Stayz

www.stayz.com.au

2.94%

5

6

Agoda Australia

www.agoda.com.au

1.76%

6

7

Hotels.com

www.hotels.com

1.46%

9

8

HotelClub

www.hotelclub.com

1.38%

7

9

Hotels Combined

www.hotelscombined.com

1.36%

10

Lonely Planet

www.lonelyplanet.com

1.23%

10

airline

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Qantas

www.qantas.com.au

21.13%

1

2

Jetstar

www.jetstar.com

21.04%

2

3

Virgin Australia

www.virginaustralia.com

16.50%

3

4

AirAsia

www.airasia.com

4.21%

4

5

Emirates

www.emirates.com

3.51%

5

6

Tiger Airways

www.tigerairways.com

3.33%

6

7

Singapore Airlines

www.singaporeair.com

2.98%

7

8

Air New Zealand – Australia

www.airnz.com.au

2.31%

9

9

Air New Zealand

www.airnz.co.nz

1.60%

10

10

Cathay Pacific

www.cathaypacific.com

1.47%

8

Tourism search keywords

Ranking

Keywords

Click-through rate

Paid search rate

Organic search rate

Last week's ranking

1

google maps

1.76%

0.01%

99.99%

1

2

jetstar

1.02%

0.58%

99.42%

2

3

webjet

0.84%

0.28%

99.72%

3

4

qantas

0.81%

28.53%

71.47%

4

5

maps

0.73%

0.09%

99.91%

6

6

wotif

0.70%

0.34%

99.66%

5

7

flight centre

0.57%

48.08%

51.92%

7

8

metlink

0.41%

0.62%

99.38%

8

9

singapore airlines

0.34%

17.31%

87.69%

10

10

whereis

0.34%

0.00%

100.00%

9

Note : Data source: Experian Hitwise

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>>:  Hitwise: Canadian travel website rankings for the week ending April 21, 2012

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