JiWire: Mobile shopping users buy more and spend more than last year

We’ve talked a lot about smartphone shoppers, who are the pioneers of mobile purchasing. There are many signs that users will buy more things on their phones, especially during the holidays, which will be a big opportunity for mobile shopping.
Data from user research shows that users are becoming more accustomed to making larger purchases on their phones and tablets. The study by Motricity and Wakefield Research found that on average, the most expensive item purchased by American consumers on their phones or tablets is $274, and men are more aggressive than women in purchasing large items on them, with men spending $312 and women spending $222.

Research from Jiwire found that 68% of mobile users are willing to buy items up to 250 yuan on mobile shopping, and 18% are willing to buy items over 500 US dollars. JiWire's research also found that 70% of men are accustomed to shopping on their devices, and men are more likely to use mobile devices to shop in offline stores.
Other interesting findings:
70% of users purchased more items on their smartphone or tablet in 2011 compared to 2010;
People aged 25-44 trust mobile shopping more than those aged 18-24. 55% of users under the age of 30 are willing to give up their computers but not their smartphones for 6 months.
The most popular types of purchases on mobile devices are: entertainment, including books, music, and movies (32%); travel (27%); electronics (23%); clothing (17%); software/hardware (14%); flowers and other gifts (13%); and local goods (10%).
15% prefer to buy online first, 22% prefer to buy offline, and 66% prefer both.
The data shows that despite concerns about security and convenience, users are positive and open to buying large items on their phones. One-third of respondents said security is their primary barrier to shopping on a smartphone or tablet, followed by viewing product information on their screen, also at 32%; 31% of users complained about slow and poor network connection speeds.
I think as users become more and more accustomed to mobile purchases and e-commerce websites continue to optimize for mobile devices, the prospects for shopping on mobile phones are still very promising.
As Stacey pointed out, mobile has given a strong boost to industries/sectors like travel. Expedia says 60% of mobile bookings are for the same night, while Hotwire's is 80%. This means people are making last minute decisions and executing on their phones right away.