"Togetherness" is passed down, there is a mystery behind the Beijing Winter Olympics medals!

The Beijing Winter Olympics are getting closer!

This is a

Hardcore articles about medals, torches, icons, and award ceremonies

Xinhua News Agency reporter recently interviewed

Chen Ning, Director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee

About the medals and the torch

About sports icons, about awards

She revealed a series of details

It’s a wonderful show, don’t miss it!

Medal: A perfect match between “concentric circles” and “gold inlaid with jade”

These carefully polished and distinguished medals

Showing the charm of traditional Chinese culture to the world

"One Heart" Image

Derived from the ancient Chinese concentric circle jade bi

Echoing the "gold inlaid with jade" medals of the 2008 Beijing Olympics

It reflects the cultural heritage of the "Double Olympic City"

It can be described as "ingenious"

The front (left) and back of the Beijing Winter Olympics gold medal. Xinhua News Agency (Photo provided by the Beijing Winter Olympics Organizing Committee)

Torch: The auspicious cloud pattern transitions to the snowflake pattern of the Winter Olympics

Do you still remember the auspicious clouds on the torch of the 2008 Olympic Games?

The auspicious cloud is coming again

This time, I had a perfect hug with Xuehua

Torch overall appearance

Echoing the shape of the torch of the 2008 Beijing Olympic Games

The torch body has a gradient pattern from bottom to top

It is the auspicious cloud pattern of 2008

Transition to the Winter Olympics snowflake pattern

This transition reflects the inheritance and development of the "Double Olympic City"

The torch relay route is also carefully designed

The first stop is Orson Park

That is the legacy of the 2008 Olympics

Next stop: Winter Olympic Park

The legacy of the Beijing Winter Olympics

Affected by the COVID-19 epidemic

Some cultural exhibition activities of the Beijing Winter Olympics have been adjusted

The torch relay also innovated its form

Combining the traditional torch relay with flame display activities

Innovative torch relay activities

The Beijing 2022 Winter Olympics torch was photographed at the one-year countdown event for the Beijing Winter Olympics. Photo by Xinhua News Agency reporter Ju Huanzong

According to arrangement

Award ceremonies for most events of the Beijing Winter Olympics

Will focus on the end of the day's competition

Or the next day at the awards plaza

The awards ceremony was held at the awards plaza

Will provide athletes with a very good feeling

There will be some artistic performances and audience interaction

The flower bouquet used for the award ceremony is so beautiful

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There is also a podium, like a dream

at the same time

Due to weather

There will be more "explosive" things at the award ceremony

Let the stage and the audience move together

Sports icons: This time it’s animated!

Winter Olympics sports icons

Inspired by Chinese characters

Seal carving is the main form of presentation

Cleverly combining winter sports elements with traditional Chinese culture

And the "little red man" icon is a moving picture

More suitable for new media communication

More suitable for contemporary application scenarios

Let’s take a look at the effect

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Such beautiful details

And many more

…

The Olympic Games is a grand event of sports and culture

Preparations for the Beijing Winter Olympics

Behind every detail, every design

Almost all of them are heavy

The shadow and imprint of Chinese traditional culture

Now

Preparations for the Beijing Winter Olympics

We have entered the tense sprint stage

Let’s look forward to it together!

Producers: Xu Jiren, Liu Jian, Qian Tong

Producers: Zhou Jie, Zhou Hongjun, Liu Jiawen, Xue Jianying

Producers: Xiao Yang, Peng Dong, Ma Yiqun, Zhang Yue

Coordinators: Ni Hong, Zhan Peng, Wu Junkuan, Ji Ye

Reporter: Liu Ning, Wu Bowen, Dong Yixing

Photography: Zhang Bin, Gao Minhui

Editing: Shi Chao

Copywriter: Lee Young-sik

Editors: Liu Yang, Huang Xuguo, Shen Nan, Wu Junkuan, Yang Yihang, Li Mengting

Xinhua News Agency Sports Department

Xinhuanet

Co-production