University of Chinese Academy of Social Sciences: Pinduoduo's e-commerce ecosystem will create a total of 55.321 million jobs by 2024

According to recent news, the University of Chinese Academy of Social Sciences released the "Research Report on High-Quality Development of E-Commerce Ecosystem and Employment Promotion" (hereinafter referred to as the "Report"), which deeply analyzed the role of public data and innovative business models of the e-commerce ecosystem in promoting employment.

The report points out that taking into account the four aspects of direct employment on the merchant side, employment on the warehousing and distribution logistics side, employment of platform employees and the indirect employment generated thereby , Pinduoduo has created a total of 55.321 million jobs in China.

It is worth noting that mothers and mom-and-pop stores are active in Pinduoduo's employment ecosystem and have become a new employment force.

For example, the hot sales of Tianshui Huaniu apples on Pinduoduo have provided suitable "mom jobs" for many mothers, and after Donghai Daibujia opened up the market through Pinduoduo, it also solved the employment and income increase problems of a group of mothers.

According to the latest data disclosed by Pinduoduo, the number of active merchants has reached 14.2 million . Based on this, the report estimates that the number of individual stores and stores that drive employment for others on the Pinduoduo platform are 11.36 million and 2.84 million respectively, providing direct employment opportunities for a total of about 18.602 million people.

In addition, the Duoduo grocery shopping business launched by Pinduoduo in 2020 has also provided new jobs for many people. The report shows that Duoduo grocery shopping's husband-and-wife post pick-up points are a key link in the warehouse and distribution logistics system, providing about 2 million flexible employment opportunities. At the same time, the warehouse and distribution links such as fresh food sorting, weighing, packaging, and distribution have also created about 500,000 jobs.

Taking into account the three major areas of direct employment at merchants, employment at the warehousing and logistics end, and employment of platform employees, the report believes that the Pinduoduo platform has provided a total of 21.115 million direct jobs in China, and its positive impact on the employment market is becoming increasingly significant.

Zikuai Technology