Tmall: During Tmall 618 in 2024, the number of new 88VIP members will increase by more than 65% year-on-year

Tmall 618 battle report shows that major brands achieved the biggest business boom in the first half of the year during Tmall 618.

As of 24:00 on June 18, 365 brands achieved sales of over 100 million yuan on Tmall’s 618 event, and over 36,000 brands doubled their sales.

Among the 365 brands with sales exceeding 100 million yuan, brands such as Apple, Midea, Haier, Xiaomi, Moutai, Wuliangye, Huawei, Gree, Nike, and Genji Mokuyu firmly occupied the Tmall 618 "1 billion club". Institutional data showed that the growth rate and scale of transactions in Tmall's beauty, 3C digital, home appliances, and food and fresh produce industries ranked first in the entire network during 618.

During this year’s Tmall 618, 576 new brands established within three years won the first place in the trend category, achieving the leap from new brands to “star brands”. Eight merchants exceeded 100 million yuan in their first participation in Tmall 618, and 189 new merchants achieved a turnover of over 10 million yuan, achieving an explosive start.

It is understood that this year's Tmall 618 will simplify the gameplay, cancel pre-sales and start selling spot goods, upgrade 88VIP benefits, connect Taobao and Tmall for full reductions, and make the largest investment in history, adding 15 billion in red envelopes and category coupons.

In addition, the number of 88VIP members, the core user of Taobao, continued to grow, and played a significant role in driving brand transactions. During Tmall's 618 shopping festival, the number of new 88VIP members increased by more than 65% year-on-year.

During this year's Tmall 618, the cumulative transaction amount of 88VIP users of brands such as Xiaomi increased by nearly 2 times.

In addition, during this year's 618, Taobao and Tmall launched a discount promotion, and the 88VIP large-value consumption coupons can be used for Taobao merchants' products for the first time, bringing new benefits to small and medium-sized merchants.

As of 24:00 on June 18, the transaction volume of 1.9 million Taobao small and medium-sized businesses increased by more than 100% year-on-year, and the number has more than doubled compared to last year. Nearly 30,000 small and medium-sized businesses have achieved transaction volume exceeding one million.

Zikuai Technology