JD.com: JD.com 618 live streaming orders to increase by more than 200% year-on-year in 2024

JD.com released its 618 sales report. In 2024, JD.com's 618 transaction volume and order volume hit new highs. JD.com's live broadcast order volume increased by more than 200% year-on-year, and more than 500 million users placed orders on JD.com's 618. Specifically, 83 brands had a cumulative transaction volume of over 1 billion during JD.com's 618, and more than 150,000 small and medium-sized businesses had sales growth of more than 50%.

Hundreds of brand presidents dropped into JD.com's live broadcast rooms and gave out red envelopes and other benefits. The sales of related live broadcast rooms increased significantly. Among them, the top 10 brands most popular among users were: P&G, vivo, Midea, iQOO, Dessmann, Haier, Feihe, Aptamil, Gree, and SK-II.

JD Cloud's Yanxi digital people have been broadcasting in more than 5,000 brand live broadcast rooms, with a total live broadcast time of more than 400,000 hours, a total of more than 100 million viewers, and more than 5 million interactions.

The 10 billion subsidies continue to provide consumers with a rich selection of low-priced big-brand products. The number of online products has increased by more than 100% year-on-year, and the number of users and order volume of the 10 billion subsidies have both increased by more than 150% year-on-year.

The number of online products in the 9.9 Free Shipping channel exceeded one million throughout the entire cycle, and the number of users and order volume increased by more than 100 times year-on-year. In addition, JD.com’s 9.9 Free Shipping channel brought a 2 yuan free shipping day for the first time, providing users with cheap and good products with free shipping as low as 2 yuan, and the sales volume increased by hundreds of times year-on-year.

The number of users who purchased JD.com's new Mini Cube products increased by more than 70% year-on-year, and the order volume increased by more than 130% year-on-year.

On the evening of June 17, JD.com and Hunan Satellite TV jointly created the "JD.com 618 Happy Night" party. While increasing the sense of ceremony of 618, it also prepared more than 10 million one-cent physical gifts such as real estate, cars, and watches for users. During the event, the number of user interactions on JD.com exceeded 39.7 billion.

Not only has the sales data grown dramatically, users in Hong Kong and Macao have also enjoyed more benefits during JD.com's 618 event this year. Sales of mobile phones, household cleaning products and other products have been booming. JD.com's sales in Hong Kong and Macao have increased by more than 3 times year-on-year. Thanks to the continuous improvement of the infrastructure in the Hong Kong-Zhuhai-Macao Greater Bay Area, delivery in Hong Kong and Macao has been significantly accelerated, with nearly 70% of JD.com online shopping packages for Hong Kong and Macao consumers being delivered the next day.

In terms of products, during the 618 period, JD.com and brands sold more than 10 million super hot items through the strategic large-order model, with a year-on-year growth of 3 times in turnover. At the same time, AI hardware categories represented by AI computers, AI mobile phones, AI keyboards and mice, and AI learning machines were hot on JD.com, with a year-on-year growth of 150%, driving more than 4 million users to replace new AI devices.

"Old for new" has driven a new round of growth in consumer demand. During the 618 period, JD.com joined hands with more than 20 provincial and municipal governments to provide consumers with additional subsidies. The transaction volume of old-for-new home appliances and home furnishings in seven provinces and cities, including Beijing, Hebei, Hubei, Xi'an, Shenzhen, Guangzhou and Hainan, increased by more than 100% year-on-year.

During JD.com's 618 event, the transaction volume of over 700 home appliance and home furnishing brands increased by more than 100% year-on-year. The transaction volume of brands such as Midea, Haier, Gree, and Xiaomi exceeded 1 billion. The transaction volume of ultra-thin flush-mounted washing machines, energy-saving flat-screen TVs, smart wall-mounted toilets, and smart leather beds increased by more than 100% year-on-year. The transaction volume of JD.com MALL and JD.com Super Experience Stores in 11 cities increased by more than 70% year-on-year.

In addition, JD.com has integrated the resources of the famous, high-quality and new agricultural products industry belts, and through direct procurement from the source and "10 billion agricultural subsidies", consumers can enjoy the lowest prices on the entire network for high-quality agricultural specialties. During JD.com's 618 period, JD.com Supermarket has in-depth cooperation with more than 2,000 industry belts. The 10 billion agricultural subsidies have increased farmers' income by 30% year-on-year, and driven the transaction volume of high-quality agricultural products to increase by 3 times month-on-month, contributing to rural revitalization.

It is worth noting that during JD.com’s 618 period, the number of new products in categories such as apparel, beauty, and sports increased by more than 380% year-on-year, the transaction volume of new energy charging piles increased by more than 120% year-on-year, the transaction volume of portable charging guns and discharge guns increased by more than 150% year-on-year, the transaction volume of new energy tires increased by 200% year-on-year, and the transaction volume of new energy vehicle air-conditioning filters increased by 300% year-on-year.

Officials said that this year is the 21st JD 618. In the past 21 years, JD has done a lot of things, but it has only done one thing, which is to find ways to improve user experience. In the future, "customer first" will still be the focus of JD's work, the core of all JD's business logic, and JD's determination to move forward in the next 20 years.

Zikuai Technology