What influences your travel decisions?

Taking the perfect selfie for social media appears to be a big deciding factor in many travelers’ choice of their next vacation destination. According to a study by American Express, nearly half of respondents were motivated to choose a destination because it would look beautiful in a photo or video. Meanwhile, 48% said they wanted to go to a destination they could show off on social media. In addition to selfies, 75% of travelers also look to social media for inspiration for their next trip, making it the most common source of travel inspiration, surpassing other media sources and recommendations from friends and family.

This infographic shows the percentage of respondents who agree with certain statements about social media and travel. Data source: Statista.com