Baidu Index: Jacket sales during Double 11 in 2023 increased by 200% year-on-year

According to reports from many domestic media, the sales of jackets have soared since the beginning of winter. According to an e-commerce platform, during the Double 11 shopping festival this year, the turnover of jackets increased by 200% year-on-year. Baidu Index shows that in October this year, among consumers who searched for jackets, consumers aged 20 to 29 and 30 to 39 accounted for more than 30%, which means that young people account for a considerable proportion of the jacket consumer group.

A consumer said that the reason why many people like to wear jackets in winter is because jackets have strong weather resistance and can resist cold, wear, and prevent wind and snow.

Public information shows that when climbers are climbing high-altitude snow-capped mountains, they are still 2 to 3 hours away from the summit. At this time, climbers will take off their down jackets, remove their large backpacks, and only wear a lighter piece of clothing to move forward lightly. This is the origin of the Chinese name of "windbreaker".

A jacket is made up of two layers: the outer layer is windproof and waterproof, and the inner layer is made of fleece material to keep warm and prevent body temperature from dropping. Compared with heavy down jackets, jackets are lighter.

In addition, jackets are both fashionable and casual. The outer shells usually use bright colors and unique patterns, while the lining focuses on warmth and comfort. This design makes the jacket not only suitable for outdoor activities, but also for daily casual wear.

Zikuai Technology