Ministry of Commerce: From January to October 2023, the national online retail sales reached 12.3 trillion yuan, an increase of 11.2%

Despite the chaos in live streaming e-commerce, the growth momentum remains strong, with sales increasing by nearly 60% in the first 10 months of this year.

According to the data from the Ministry of Commerce, from January to October, the national online retail sales reached 12.3 trillion yuan, an increase of 11.2%, and the contribution rate of physical online retail sales to social retail sales growth reached 32.1%. According to the monitoring of business big data, from January to October, the sales of live broadcasts exceeded 2.2 trillion yuan, an increase of 58.9%, accounting for 18.1% of online retail sales , and driving the growth of online retail sales by 7.5 percentage points.

In the just-concluded “Double 11”, the results of live streaming sales were very impressive.

According to institutional data, the comprehensive e-commerce sales from 20:00 on November 10 to 24:00 on November 11 reached 277.7 billion yuan, of which live streaming e-commerce accounted for 77%.

Among them, data released by Yaowang Technology, to which Jia Nailiang belongs, showed that the total sales on "Double 11" exceeded 1.36 billion yuan, setting a record for sales of celebrity anchors.

Zikuai Technology