Heguan Technology: Relying on Amazon Cloud Technology to Strengthen Technology System and Build the Next Generation of Fashion Brands

Heguan Technology, a fast fashion brand targeting emerging markets in Southeast Asia and Latin America, built its business on Amazon Web Services on its first day of establishment and benefited greatly from it.

In the past five years, from the first business system to the first customer visit, and then to the first order generated and fulfilled, all of Heguan Technology's core business systems as well as the intelligent recommendation and big data platforms that are currently being developed in cooperation with Amazon Web Services are all built on Amazon Web Services.

Like all startups, when Heguan Technology was first established, it was impossible for it to have a huge R&D team to do many infrastructure-related things. Their energy was more focused on business innovation.

Luo Jun, CTO of Heguan Technology, said: "For technical infrastructure, we hope to work with a more professional team to help us quickly acquire higher system R&D capabilities to quickly support business innovation when our technical starting point and accumulation are not high."

Amazon Web Services' core support

When talking about the cooperation with Amazon Web Services for more than five years, Luo Jun, CTO of Heguan Technology, believes that there are four key points:

Heguan Technology's business is global, and Amazon Web Services has global infrastructure capabilities to help the Heguan Technology team quickly support it. It is no exaggeration to say that wherever Heguan Technology's business is opened, Amazon Web Services' services can be supported there.

During the cooperation, Amazon Web Services provides very stable and reliable cloud services.

Amazon Web Services' infrastructure is very flexible and highly scalable. Fast fashion businesses face many different technical challenges than traditional e-commerce platforms, and Heguan Technology can find better solutions on Amazon Web Services.

For startups, Amazon Web Services provides warm support. The perfect technology and after-sales service system can help Heguan Technology solve many problems. It is impossible for any technology service provider to cover all the application scenarios of an enterprise 100% in advance, but when Heguan Technology encounters new problems, Amazon Web Services will work with Heguan Technology to solve them and respond quickly to Heguan Technology's business.

How to stand out in the fast fashion overseas industry

In the fast fashion overseas market, SHEIN is an unavoidable topic. How to stand out from the existing industry system, Heguan Technology has its own set of strategies.

Although Heguan Technology is still in its early stages in terms of popularity and business scale, Heguan Technology has taken a distinctive path in terms of brand positioning, market differentiation, and understanding of clothing brands and insights into real customer needs.

Heguan Technology is more concerned about brand tone, product quality and consumer experience, whether the elements delivered to consumers meet the needs of Heguan Technology's target customers. At the same time, Heguan Technology will pay more attention to consumer experience.

Unlike most suppliers in this field, Heguan Technology has designed a traceability system based on unique codes. Heguan Technology can clearly track and conduct traceability analysis on every product sent to every consumer, including which factory it was produced in, which processes it went through, who was responsible for these processes, which warehouse it passed through, and which consumer it was sold to.

Through this closed-loop feedback, Heguan Technology can quickly obtain information from every link and quickly feed back consumer needs to the entire production and design process. This is what makes Heguan Technology different from other companies. In the hope of improving quality, a lot of effort has been put into details.

Hoguan Technology wants to be the next generation fashion brand, and its core focus is on consumer experience. It strives to make the experience better through many designs. In addition, Hoguan Technology will also cooperate more deeply with Amazon Web Services, such as call center, in the hope of providing consumers with the ultimate customer experience.

Heguan Technology hopes to create a cost-effective fashion brand. How to make itself unique in the minds of existing users? Heguan Technology pursues better quality and more reasonable prices. It achieves this goal by deeply cultivating supply chain optimization and can better establish brand awareness.

How to strengthen your own technical strength with the help of Amazon Cloud Technology

In the cooperation with Amazon Web Services, Luo Jun, CTO of Heguan Technology, felt the most deeply about two points:

Amazon Web Services' powerful infrastructure capabilities helped Heguan Technology quickly focus on its business innovation. It no longer needed to worry too much about the underlying technology and could focus more on the business level.

Since Heguan Technology has a novel business model, some unique technical support is needed behind business innovation. Heguan Technology can communicate quickly with the Amazon Web Services team and quickly obtain the required solutions, which is an aspect in which Amazon Web Services provides very good support.

There is a big difference between overseas e-commerce and domestic e-commerce. Luo Jun said that although the international e-commerce volume of most Chinese overseas companies is not as large as that in China, its architecture complexity is far greater than that in China. This is because the overseas distribution is wider, and the requirements for data security and compliance systems in each region are different. Therefore, when overseas companies build systems overseas, the first problem to be solved is how to deploy data across regions and how to protect data locally. Secondly, the relative consistency and standardization of architectures between regions must be achieved.

The system architecture of Heguan Technology is deployed across regions around the world, with a closed loop of data in each region. At the same time, Heguan Technology also has a localized architecture, and the infrastructure architecture is implemented based on Amazon Cloud Technology.

From the perspective of business structure, because Heguan Technology is a relatively self-operated company, everything from e-commerce to product research and development to supply chain is all independently built, so the chain is relatively long.

In terms of AI and big data, relying on the capabilities of Amazon's cloud technology, we have already tried to innovate in search, recommendation, and even images and pictures. In addition, the two sides are also cooperating in intelligent customer service.

Luo Jun admitted that the biggest challenge for companies going overseas is compliance. In addition, when the business coverage of start-ups is relatively wide and the traffic is not particularly large, how to balance the additional costs brought by cross-regional deployment. In response to these two challenges, Heguan Technology has found a better solution with Amazon Web Services and implemented it.

Supply chain advantages help Chinese companies continue to succeed overseas

In Luo Jun's view, the epidemic over the past three years has brought about a readjustment of the global industrial division of labor, not only in China but also in the world. It has also highlighted the advantages of China's entire supply chain. This is a great boost to overseas companies, helping a large number of outstanding Chinese companies to go overseas quickly and achieve success.

In addition to the epidemic, there are other reasons that have caused the general public customers around the world to experience currency depreciation. Their purchasing power is not as good as before, but their consumer mentality and demands are still there, and their pursuit of a better life or quality life is still there. How can we provide them with high-quality and low-priced goods? At this time, how to respond quickly and meet the demands of consumers is the core concern, and it is also the challenge and advantage we face today. If this problem can be solved quickly, the future market is promising.

Luo Jun emphasized: "Heguan Technology's development today is inseparable from the support of Amazon Web Services. We hope to build the next generation of fashion brands, and we also hope that some of our scenarios can incubate more innovative capabilities with Amazon Web Services to better support business and serve customers. I have always believed that cooperation is two-way. Today, we have received great support from Amazon Web Services. We also hope that with the development of Heguan Technology, we can input our application scenarios to the Amazon Web Services team to help Amazon Web Services better innovate in industry services and solutions."