Ministry of Culture and Tourism: National Travel Agency Statistical Survey Report for the First Quarter of 2023

In accordance with the requirements of the National Cultural Relics and Tourism Statistical Survey System, and after review by the cultural and tourism administrative departments of each province (autonomous region, municipality), the national travel agency statistical survey for the first quarter of 2023 is summarized as follows:

1. Filling in the information

As of March 31, 2023, the total number of travel agencies in the first quarter was 47,069, and the review completion rate of the national travel agency statistical survey data in the first quarter was 89.02%. The data review completion rate in 25 regions across the country was higher than the national level. Among them, the review completion rate in Tianjin, Liaoning, Jilin, Heilongjiang, Jiangsu, Anhui, Jiangxi, Shandong, Hunan, Chongqing, Guizhou, Yunnan, Shaanxi, and Xinjiang Production and Construction Corps reached 100%. (See Appendix 1 for details)

II. Domestic, inbound and outbound tourism market conditions

1. Domestic Tourism

In the first quarter of 2023, travel agencies nationwide organized 19.8065 million domestic tours and 45.2866 million person-days; received 24.5213 million people and 50.3988 million person-days. Domestic tourism single-item services were 73.7668 million person-times. (See Appendix 2 for details)

The top ten regions in terms of the number of domestic tourists organized by travel agencies in the first quarter were Zhejiang, Guangdong, Jiangsu, Hubei, Chongqing, Hunan, Jiangxi, Sichuan, Beijing, and Fujian. (See Figure 1)

Figure 1: Top ten regions in terms of domestic tourism organization in the first quarter

The top ten regions in terms of the number of domestic tourists received by travel agencies in the first quarter were Zhejiang, Jiangsu, Yunnan, Hubei, Guangdong, Hainan, Hunan, Chongqing, Shaanxi and Fujian. (See Figure 2)

Figure 2: Top ten regions in terms of domestic tourist arrivals in the first quarter

2. Inbound Tourism

In the first quarter of 2023, the number of inbound tourism outreach by travel agencies nationwide was 19,200, and the number of days was 69,200. The number of receptions was 52,000, and the number of days was 169,900. The number of inbound tourism single-item services was 403,200. (See Appendix 3 for details)

The top ten source countries or regions for inbound tourism outreach by travel agencies in the first quarter were, from high to low, Hong Kong, China, the Philippines, Macao, China, Vietnam, the United States, Russia, Japan, Taiwan, China, the United Kingdom, and Thailand. (See Figure 3)

Figure 3: Top ten source countries or regions for inbound tourism outreach in the first quarter

The top ten source countries or regions for inbound tourists received by travel agencies in the first quarter were Hong Kong, China, Macao, China, the Philippines, Thailand, Taiwan, China, Japan, Russia, Vietnam, Malaysia, and Germany. (See Figure 4)

Figure 4: Top ten source countries or regions for inbound tourist arrivals in the first quarter

3. Outbound Tourism

In the first quarter of 2023, travel agencies nationwide organized 318,600 outbound tours and 1,419,500 person-days of outbound travel. The number of outbound tourism single-item services was 174,600. (See Appendix 4 for details)

The top ten destination countries or regions for outbound tourism organized by travel agencies in the first quarter were Thailand, Hong Kong, China, Macao, China, Singapore, Malaysia, Vietnam, Egypt, Indonesia, New Zealand, and France. (See Figure 5)

Figure 5: Top ten destination countries or regions in terms of outbound tourism organization in the first quarter

4. Overall situation of the three major tourism markets

1. Number of visitors

According to the three indicators of domestic organization, inbound outbound contact and outbound organization, the market share of domestic tourism, inbound tourism and outbound tourism is 98.32%, 0.10% and 1.58% respectively. (See Figure 6)

Figure 6: Number of visitors from the three major tourism markets in the first quarter

2. Human-natural situation

According to the three indicators of domestic organized person-days, inbound outbound contact person-days, and outbound organized person-days, the market person-days of domestic tourism, inbound tourism, and outbound tourism accounted for 96.82%, 0.15%, and 3.03% respectively. (See Figure 7)

Figure 7: Person-day situation of the three major tourism markets in the first quarter

3. Regional Situation

The top ten regions in terms of the number of people (person-days) received by the three major market organizations (external relations) of travel agencies in the first quarter of 2023 are Guangdong, Hunan, Jiangsu, Zhejiang, Hubei, Yunnan, Fujian, Chongqing, Beijing, and Guangxi. (See Appendix 5 for details) 

appendix:

• 1. Reporting form of national travel agency statistical survey in the first quarter of 2023.docx
  2. Quick survey form on domestic tourism organized by travel agencies across the country in the first quarter of 2023.docx
  3. Quick survey form on the external relations and inbound tourism reception of national travel agencies in the first quarter of 2023.docx
  4. Quick survey form on outbound tourism organized by travel agencies across the country in the first quarter of 2023.docx
  5. Ranking table of reception indexes of travel agencies in various regions in the first quarter of 2023.docx