“May Day” Cultural Tourism Big Data Report: Tourism enthusiasm has recovered strongly!

"Even though we knew that we were going to see a sea of ​​people during the May Day holiday, we still went out without hesitation," said Ms. Wang from Beijing. After more than three years of epidemic prevention and control, people are in urgent need of a "long trip" to release their long-suppressed enthusiasm for travel. China Unicom's big data found that long-distance travel is more popular during this holiday, with the average travel distance in cities across the country reaching 441.69km .

The tourists in Tibet Autonomous Region, Xinjiang Uygur Autonomous Region, Yunnan Province and Hainan Province have the largest travel radius, among which the average travel distance in Ali Prefecture of Tibet Autonomous Region is 1649.13km.

02. 5A scenic spots/resorts welcome peak tourism

"These scenic spots are fully booked, don't miss out!" Tickets to major scenic spots have been sold out before the holiday officially began. Big data statistics show that during this May Day holiday, 5A scenic spots across the country attracted more than 19.41 million visitors . The top three in popularity were Hangzhou West Lake Scenic Area, Nanjing Confucius Temple-Qinhuai Scenic Belt Scenic Area, and Beijing Summer Palace.

Another 18.4523 million people chose to visit national-level tourist resorts during the May Day holiday to experience the leisure, convenience and slow-paced life. Compared with "special forces tourism", tourists who come to the resorts are naturally much more relaxed, and more than 40% of tourists choose to stay in the resorts for more than 4 days .

We also counted the total number of tourists in night tour gathering areas/leisure districts across the country, which reached 27.8349 million . The three most popular places are: Xi'an City Wall Scenic Area in Xi'an, Dacifang Street District on Chunxi Road in Chengdu, and Confucius Temple-Qinhuai Scenic Belt.

In addition, through statistics on the overnight rates in night tour gathering areas/leisure districts, it was found that the overnight rates in more than a quarter of the areas were greater than 50%, among which the overnight rate in Zigong China Lantern World Night Tour Economic Zone was nearly 90% .