Reddit: 2023 Mother's Day Friendship Report

With Mother's Day (May 14) just around the corner, Reddit has released a new guide explaining why its platform could be an important consideration for your Mother's Day marketing campaign, and how to connect with Reddit users during the event.

The guide, which includes a series of notes and tips to help optimize Mother's Day shopping, is specific to Reddit but may also be relevant to other social platforms.

First, Reddit outlined its unique audience and their involvement in Mother’s Day shopping.

Reddit can reach users who are not active on other social apps. One in five Reddit users are mothers. One in two US Reddit users will buy gifts for family or friends on Mother's Day. 27% of US Reddit users are more likely to buy gifts for the holiday than the average internet user.

This provides unique insights into relevant conversations and interests.

In fact, Reddit says there are over 6,000 communities on the app actively discussing Mother's Day and related topics.

This can provide a valuable research resource for brands’ planning and marketing, while also allowing brands to connect with people who are researching specific products and offers.

Reddit also provides insights into when Mother’s Day discussions peak, and how brands should plan marketing campaigns accordingly.

There are also notes about specific ad types and promotions that could help boost a brand’s campaign to connect with Reddit users during Mother’s Day.

While Reddit may not seem like the most obvious Mother’s Day marketing channel, there are likely opportunities there for market research and outreach if brands look for it.