NRF: Americans to spend $24 billion on Easter in 2023

According to an annual survey released by the National Retail Federation, consumers plan to spend $24 billion on Easter this year, up from $20.8 billion in 2022 and $21.7 billion in 2020, a record high. 81% of Americans celebrate the holiday, spending an average of $192.01.

Spending is growing in several categories, with consumers planning to buy candy ($3.3 billion), gifts ($3.8 billion) and food ($7.3 billion) for Easter. Consumers are also expected to spend $4 billion on clothing, $1.8 billion on flowers, $1.7 billion on decorations and $1.1 billion on greeting cards.

The most popular Easter Sunday activities this year include cooking a festive meal (56%), visiting family and friends (50%), going to church (43%) or planning an Easter egg hunt (34%).

As in previous years, the majority of consumers (54%) will purchase Easter gifts from discount stores. Other shopping destinations include department stores (42%), online stores (33%), local and small businesses (22%), and specialty stores (20%).

Those who celebrate say their Easter-related purchases are inspired by tradition (63%), socializing with family or friends (31%), sales or promotions (29%), store displays or decorations (23%), or exclusive or seasonal products (20%).

About half of those not celebrating (54%) still plan to take advantage of Easter-related specials. They expect to spend $23.41 per person, mostly on candy and food.